Professional Documents
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M.Owais
17522 17582
Saad Khawaja
History Of Beginning
Coca-Cola was Invented On May 8,1886 By Dr. John Pemberton. Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. First Coca-Cola glass Was Sold On 5 Cents In 1886.And He Just Sold 9 Drinks Per Day First Bottle was Made In 1916.
Industry
Beverages
Founded Headquarter
Type Key People
Revenue
Operating Income Employees
Coca-Cola`s Mission
Our mission
To refresh the world...
Coca-Colas Vision
To achieve our mission, we have developed a set of goals, which we will work with our bottlers to deliver. Profit
People
Portfolio Partners productivity
BOARD OF DIRECTORS
Muhtar Kent Chairman of the Board and Chief Executive Officer The Coca-Cola Company
Herbert A. Allen President and Chief Executive Officer Allen & Company Incorporated (a privately held investment firm)
Ronald W. Allen Advisory Director, former Chairman of the Board, President, and Chief Executive Officer
SWOT Analysis
Strengths
The best global brand
Customer loyalty.
SWOT Analysis
Weakness
Sluggish Performance in North America. Focus on carbonated drinks.
Negative publicity.
Dropping Sales
health issues
SWOT Analysis
Opportunities
Introduce Energy Drinks.
Increasing demand
SWOT Analysis
Threats
Decreasing gross profit and net profit margins Competition from PepsiCo Saturated carbonated drinks market
Taxes
Inflation
Analysis of SWOT
Analysis Of SWOT
Focus on carbonated drinks Undiversified product portfolio High debt level due to acquisitions
Negative publicity
BCG MATRIX
Any Questions?
This allow Coca-Cola to penetrate existing markets with new products due to their high brand awareness. This strategy capitalizes on Coca-Colas favorable trademark reputation