Presented by : Rajpreet Walia Neha Vij Nobhonil Pandit Nishant Shaukin Pathan

Company Profile

Tata Consultancy Services is an IT services, consulting and business solutions organization TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services A part of the Tata group, India's largest industrial conglomerate, TCS has over 238,500 of the world's besttrained consultants in 42 countries The company generated consolidated revenues of US $10.17 billion for year ended March 31, 2012 TCS is the largest Indian company by market capitalization and is the largest India-based IT services company by 2013 revenues. TCS is listed on the National Stock Exchange and Bombay Stock Exchange in India

Assets of TCS
Brand Awareness Brand Loyalty Perceived Quality Brand Association

Brand Awareness

TCS strong performance across brand-related activities such as client engagement, community development, sponsorships, and employee satisfaction has earned TCS a place in the elite club of only three AA+ rated IT services brands Ranked the #4 most valuable brand in global IT services TCS goIT program is a STEM education initiative that is offered to students free of charge goIT is a nationwide program covering 10 US locations as well as the greater Toronto region in Canada. This has created huge awareness for TCS. As a part of corporate social responsibility programme, TCS has launched various programmes that has eventually created awareness about the company

Brand Loyalty

TCS is a strategic partner to eight of the top 10 US and five of the top 10 UK Retailers, and helps retailers build deeper and stronger customer relationships and increase efficiency To build world-class and robust products, TCS has set up a Core engineering center focused on Product development Reward customer purchases for instance, with a social coupon, Allow brand fans to not only redeem that coupon, but to upload and share it with friends on Facebook The value of the social coupon is broad and extensive.

Cont.
Increased Incremental Sales Loyalty Reach Loyalty Spread Through Customers Gaming in Retail Points Exchange Points Conversion Private Label Marketing

Perceived Quality
Business Value Voice of Customer Analytics Listening Solution Increase Viewership Customer Engagement Solution Wheel of Engagement Promotions Marketing Platform

Brand Association

Leadership category award for exceptional growth in the companys brand value and strength TCS has been named the Best Performing Consultancy Brand at the MPF Awards for Management Excellence The MPF Awards (formerly called the European Leadership Awards), recognize the best managed professional firms in the world TCS impressive increase in both brand strength and brand value was a key factor in winning this intensely competitive category

References

http://www.prnewswire.co.in/news-releases/tcsrecognized-as-big-four-it-services-brand150433845.html http://loyalty360.org/companies/tata-consultancyservices http://www.tcs.com/SiteCollectionDocuments/White%2 0Papers/Retail_Point_of_View_Making_Loyalty_Social _0113-1.pdf http://www.tcs.com/news_events/press_releases/Page s/TCS_recognized_Big_Four_IT_Services_brand.aspx http://www.tcs.com/news_events/press_releases/Page s/TCS-wins-best-performing-consultancy-brand-awardEurope.aspx http://www.tcs.com/resources/white_papers/Pages/Po wering_Brand_Equity_Through_Social_Media.aspx