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Plastic Pipe manufacturer. Operating since 1959. Din, Bin and ISO certified.
Thermoplastic pipe.
Customer Requirements:
Low Cost.
Heat resistance
Non-corrosive
Durable Low frictional losses Safe for water supply
Flexible
Fire resistant
Technical descriptors:
1) Materials:
A) Polyvinyl chloride (PVC)
2) Process: Extrusion
Comparative analysis:
Factors Cost PVC Low CPVC High UPVC Medium Waste lines, Drainage, Waste irrigation systems Industrial and pipes and drain and pool home use(Hot and pipes. Also useful circulation for industries cold water supply) systems (Chemicals) Yes Low Yes High No On requirement
Use
Plasticizers Bisphenol
Properties
Rigid and durable; Flexible, durable, does not flex; safe heat resistant and for transporting drinking water; non toxic fire-resistant
Analysis:
Material and process both are standard. Voice of customer is to reduce the cost.
Strength: * Quality Product * British and Denmark Standard Certification * ISO Certified * Leading Pipe manufacturer Opportunities: * Boom in construction Due to boom in construction the demand of pipe is increased so DADEX must focus on suitable strategy to grab the opportunity.
Weakness: * Lack of promotional activities * Focus on domestic Markets * Exports are considered optional
Threats: * Inflation * Exchange Rate * Profit margins are squeezing Maintain the strength by producing qualitative products. 1) Reduce the cost by doing backward integration. 2) Focus on promotional activities. 3) Focus on exports.
* Other competitors
1. 2. 3.
A.
B.
C. D.
Process flow diagram Control Chart Pareto diagram Cause and effect Diagram.
B) Control Chart:
B) Control Chart:
C) Pareto diagram:
Problems
40 35 30 25 20 15 10 5 0 35 24 7 6
Problems
1.
Go For Exports.
2.
3. 4. 5. 6. 7.