BUSINESS PLAN

Mamas Wear
Fashion For All

The Entrepreneurial Squad

Mamas Wear

Market Analysis

Financial Projections

Permission and License

Synopsis

Competition

Process Flow

Management and Organisation

Risks and Contingencies

Marketing and Sales

Operations

Capitalization and Structure

Development and milestones

Basic Idea
Manufacture and sell clothing line of maternity wear for women in Pakistan

Company Background

 The owners will run the business from home office. Sales will be primarily from our own website. Mission Statement

Our mission is to be the number one source of high quality, imaginative and comfortable clothing and products for pregnant women and families with young children. We are committed to provide a first class service through honesty, integrity and respect for our customers and employees

Vision Statement Our vision is to pursue sustainable business growth in line with increasing consumer demand. E-commerce, mail order catalogues and retail stores will continue to be our route to market. However, best customer service and corporate social responsibility are never to be compromised in pursuit of increased profit.

Market Analysis

Market Definition ~ Women

Primary market Pregnant women Secondary market Friends / collogues of target market shopping on behalf of them

Mamas Wear

Market Size and Growth

Pakistan 187 Million population birth rate of 24.3births per 1000 persons

Mamas Wear

has a huge

potential for maternity clothing

Target market the middle class 35% in Islamabad, Karachi, Lahore, Multan From 2006 to 2012, there has been more than 50% addition in the number of internet users.

Market Trends
Currently no fashion line specifically for maternity wear The boom in fashion and textile industry has made every women fashion conscious

Mamas Wear

Trendy and comfortable line needs to be started

Consumer Needs

Comfortable Trendy Up-to-date Readily available

Competition

Profiles of Primary Competitors

Mom2be Online stores

Competitors
Samar mehdi

Comparable business does NOT exist Some fashion designers launch 3-4 items but not consistently

Marketing & Sales

Products Offered

Casual maternity wear Formal maternity wear Accessories (ex. scarfs)

Distribution
Dresses

Purchase direct from our outlet in Rawalpindi

TCS items that customers purchase online

Our Security
Follow advance payment like most online stores

Permission/License

 need special permits to operate a website Purchase domain name Purchase company name Initially the business will be privately owned

Management and Organization

Organizational Chart/ Management Team

Resource Needs/Support Staff

For manufacturing

2 tailors 1 designer

logistics Within Rawalpindi/Islamabad a motorbike and the driver For Karachi, Multan and Lahore

Capitalization & Structure

Legal Structure of Company

A privately held company The legal structure of the Company is that of a partnership (btw Raiha & Mahnoor) The Partnership Act of 1932 is the prevailing Law in Pakistan Business partners are jointly and individually liable for the actions of the other partners Profit/Loss sharing principle will be in place Partnering 2 members

Development & Milestones

Development and Milestones

Designing a fully loaded website Expandi ng into other cities

Differentiatin g our product line and creating its value in customers mind

Establishing strong relationship with our customers by sending gifts and hand written cards

Meeting the sales target of 1000 shirts for the first year of our business

Financial Projections

Assumptions
Interest rates will fluctuate only slightly The level of discretionary income will remain steady or increase The population of Pakistan will grow at the expected rate The raw material prices will fluctuate only slightly That petrol prices will fluctuate only slightly for the transportation

We will be able to sell 1000 items in a year

Per unit cost

1 year sales projections

Start up funding
Fixed costs Starting a website Computer Stitching machine 2 Iron Total Variable cost Raw material Packing material Salary expense of 1 month 20,000 7000 20,000 4,000 51,000

49,000

THANK YOU