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(335695) Devandani Ken Priambodo (335765) Zulfikar Muhammad (335766) Ferdian Nevri Putra (335767) Muhammad Julian R (335768)
Make death as a business opportunity and develop the company, without reducing sympathy for the grieving.
Ex: In 2009 the death rate in Jakarta is approximately 100 people per day. For some particular society, coffin is an important equipment for the funeral. The corpse that escorted out of the city should use the coffin. Little capital needed.
Owner
Production
Marketing
Human Resource
Finance
PRODUCTION DEPARTMENT
metal. The difference with others product is customers may request design of coffin as he/she wants. We also provide coffin accessories such as metal handle, etc.
Oak
Ash
Pine
MARKETING DEPARTMENT
Marketing strategy :
Cooperate with the funeral home. Word of mouth marketing. Website. Distribution agents. Social Network.
Promotion Strategy :
Pricing Strategy.
Distribute brochures.
Promotion using billboards.
Personel
Owner
Mochammad Julian R Marketing Manager Ferdian Nevri Putra Production Manager Yoanes Leonardi Human Resource Manager Devandani Ken Priambodo Finance Manager Zulfikar Muhammad
5 Crafters
1 Security
1 Shopkeeper
Finance Department
Price 1 board measures 2 meters x 25 cm = Rp.15.000, Then 11 boards x Rp. 15.000, - = Rp. 165.000, Production coffin is 6 crates / day x 30 days = 180 crate
Rp. 29,700,000, Labor salaries 7 people x @ Rp. 500.000, - = Rp. 3,500,000, Manager Salaries 4 people x @ Rp. 2.000.000,- = Rp. 8,ooo,ooo, Total capital = Rp. 39,200,000, -
300.000, Total sales = 40 crates per month income of 40 chest x Rp. 300.000, - = Rp. 12.000.000, -
1. Short term plan, we need: Rp. 50.000.000,00 To increase modals equipments. 2. Middle term plan, we need: Rp. 200.000,00 To increase market share, especially in the Jogjakarta 3. After our business develop rapidly, we try to play on Financial Market. This is long term plan.