Globalisation as a provision of opportunities and threats for aircraft manufacturers.

( The case of Airbus)

By: Tomasz Krasinski Rodrigo Russomano Janghir Khan Robin Bijukchhe Yudimar Gonzalez 21023870 21193237 21024493 21092823 21116295

Globalization:
the process

by which the world is becoming increasingly interconnected as a result of massively increased trade and cultural exchange. (BBC.com)

It has been said that arguing against globalisation is like arguing against the laws of gravity -Kofi Annan
(-www.Un.org)

Globalisation has levelled the competitive playing fields between industrial and emerging market countries.
-Friedman. T (2005)

Airline industry is one of the great driver of globalisation.

-OECD (2008)

Industry overview

abbb.org;(May 2013)

Economic factors

abbb.org;(May 2013)

(Airbus.com)

Growing Disposable income and the countries

(un.org; Economic Report 2012)

International Arrivals
UNWTO
Rank Country Region[5] International tourist arrivals 1 2 3 4 5 6 7 8 9 10 International tourist arrivals 81.6 million 62.7 million 57.6 million 56.2 million 46.1 million 34.7 million 28.4 million 29.3 million 22.7 million 24.7 million Change (2011 to 2012) 1.80% 6.80% 0.30% 2.70% 0.50% 3.00% 7.30% -0.10% 13.40% 1.30% Change (2010 to 2011) 5.00% 4.90% 3.40% 6.60% 5.70% 10.50% 5.50% 3.60% 11.90% 0.60%

France United States China Spain Italy Turkey Germany United Kingdom Russia Malaysia

Europe North America Asia Europe Europe Europe Europe Europe Europe Asia

83.0 million 67.0 million 57.7 million 57.7 million 46.4 million 35.7 million 30.4 million 29.3 million 25.7 million 25.0 million

UNWTO World Tourism Barometer.

Environmental factors

Social factors

Gradual Development and Innovation on Design of an Aircraft: Airbus.

It is vital to create, build, modify, adapt, reconfigure and update resources and organizational capabilities in order to respond to a continuously changing environment and sustain competitive advantage -Eisenhardt and Martin (2000), Teece (2007).

Most popular model's market share

 25% composite sites, carbon fibre reinforced plastic, saving 1.5 tonnes of weight. maximum take off weight 560, 000kg less fuel burn, less than 3 litres per passenger per 100kms Certified the most quietest flight with 17 EPNdB ICAO standard. Higher capacity to relieve congestion. Specifically for hub to hub flights.

(airbus.com)

25% step change in fuel efficiency. 53% of composite structures with titanium and advanced aluminum alloys.

Compared to current CAEP6 (Committee on Aviation Environmental Protection) regulations. 99 % below the hydrocarbons limit. 86 % below carbon monoxide (CO) limit. 60 % below the smoke limit. 35 % below the mono-nitrogen oxide (NOx) limit. It is up to 16dB below the ICAO (International Civil Aviation Organization) limits. (airbus.com)

Competition from Boeing

The duopoly

Sales remain close

(Centreforaviation.com)

Most popular model sales figures

(engtechmag.wordpress.com)

Most popular model sales distribution

(pdxlight.com)

Advertising Product Portrayal

Product Portrayal (Airbus view)

(aviationweek.com)

Product portrayal (Boeing view)

(Boeing.com\randy)

Product portrayal

(Flightinternational.com)

Future of Airbus
http://www.youtube.com/watch?v=cfCHYAyzuGU&list=PL5346E20B33A46A43

Future of Airbus

Conclusion:
On going Frustration in aviation Fuel, Pollution control, Personnel cutbacks, Global economic woes and Recurring safety lapses. Continuous development/innovation with future projection is required which will reduce cost structures, eliminate inefficiencies and increase productivity to the greatest extent possible (e.g., technological, social cultural and ecological applications). Collaboration among big players like Airbus, Boeing and Embraer should be welcomed by all stakeholder for the greater good of mankind and nature. (Memorandum of understanding agreement, aviation biofuel)

Thank you for listening.

Any questions , please shoot!!!!

Bibliography
Aviation Week (2013) : JETLAG http://www.aviationweek.com/Portals/AWeek/TWW/Rupa/JetLag_Ad_small.jpg Aviation beyond borders and benefits: Facts and figures May 2013 www.enviro.aero.org BBC.com: Globalisation http://www.bbc.co.uk/schools/gcsebitesize/geography/globalisation/globalisation_rev1.shtml CAPA (2010) :Airbus and Boeing firm orders 1997-2010. http://centreforaviation.com/analysis/airbus-vs-boeing-battle-over-hyped-average-ordering-levels-similar-as-airbus-leads-in-deliveries-59417 cnn.com ;17 Dec, 2011;Boeing 747 vs Airbus A380, 17 D http://travel.cnn.com/explorations/life/boeing-747-8-and-airbus-a380-death-match-152563 EADS (2010) http://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&ved=0CD8QFjAD&url=http%3A%2F%2Fwww.eads.com%2Fdms%2Feads %2Fint%2Fen%2Finvestor-relations%2Fdocuments%2F2010%2FEvents-Reports%2FRoadshow%2FRedburn-Aviation-Conference--November2010%2FRedburn%2520Aviation%2520Conference%2520%2520November%25202010.pdf&ei=S8p6UvHNMY2Y1AX-tYGACg&usg=AFQjCNG1QYyP2jRfjscPxHybZ2gxCnMUA&bvm=bv.55980276,d.d2k Economic Report 2012: Un.Org http://www.un.org/en/development/desa/policy/wesp/wesp_current/2012wesp_prerel.pdf E&T magazine (2013) :Most popular model sales figures http://engtechmag.wordpress.com/tag/airbus/

FlightInternational 14.02.2006 : 747-8 VS A380 (yellow comparison) source: http://www.freerepublic.com/focus/f-news/1579329/posts

Friedman. T (2005): The Impacts of Globalisation on International Air Transport Activity, Edited by Ken Button, School of George Mason University, USA oecd.org Annual Report 2008. http://www.oecd.org/newsroom/40556222.pdf pxdlight (2013) :A320 VS 737 max neo sales. http://www.pdxlight.com/neomax.htm

Randy's Journal (2005): Boeing blogs Technology Comparison source: http://www.boeing.com/randy/archives/2005/04/the_game_change.html Shaw, S. (2004). Airline Marketing and Management (Fifth ed.). Burlington, VT: Ashgate Publishing Limited Thomson Reuters (2011) http://blog.thomsonreuters.com/index.php/airbus-and-boeing-graphic-of-the-day/

Airbus.com website links.

airbus.com: Orders and Deliveries http://www.airbus.com/company/market/orders-deliveries/ airbus.com: A350-800 performance http://www.airbus.com/aircraftfamilies/passengeraircraft/a350xwbfamily/a350-800/performance/ airbus.com: press centre: 29000 new aircraft required in next 20 years http://www.airbus.com/presscentre/pressreleases/press-release-detail/detail/over-29000-new-aircraft-required-in-the-next-20-years/#open=galleries/photogallery/dg/detail/over-29000-new-aircraft-required-in-the-next-20-years/idp/33622-airbus-global-market-forecast-2013-2032-infographic/?return_id=3170 airbus.com: A320 Dimension and key data http://www.airbus.com/aircraftfamilies/passengeraircraft/a320family/a320/specifications/ airbus.com: A380 Dimension and key data http://www.airbus.com/aircraftfamilies/passengeraircraft/a380family/specifications/ airbus.com: Design; Delivering Innovation http://www.airbus.com/innovation/eco-efficiency/design/