Professional Documents
Culture Documents
Edward Brown
Great Ormond Street Hospital Childrens Charity
Before we start
About me What Im going to talk about Just a few questions for you
Who does a bit of corporate research? Who here undertakes corporate research? Who works with a corporate partnerships team?
Employee Fundraising
Large companies LOVE EF How can they raise funds?
Challenge events Bake sales Gala events
Even if approach to a director at a large company, can still prove tricky to get company support
However, peer-to-peer asks will be more successful 60% of New Business income in last two years is attributed to GOSHCC Corporate Board
Due Diligence
Previous charitable giving What have they funded? Why that particular charity? Are there personal links? Competitor Analysis What are the other companies in their sector? Who do they support?
PR / branding news
Previous relationship?
Company products, brands, services What do they sell? What is popular? Are there new products to be aware of?
Employees
SWOT Analysis
Board of directors / senior executives Whats their history? Where have they been? Who do they know?