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Tzompantli
Estrada Prez Jos Guadalupe. Lpez Garca Karen Shantal Ordoez Zamora German Vizzuet Alma Lidia
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About US
We are an emerging company with quality policies and commitment to customers seeking priority placed on the Mexican market by delivering a nutritious and natural for the taste of our customers.
Vision
As a company we aim to bring all people of quality ice cream and 100% natural, through our diversity of flavors and textures to satisfy the general public with all the pleasure and willingness, to enjoy our product a pleasant experience.
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Mision
Satisfy even the most demanding of our customers by providing quality service in addition to enjoying a nutritious and delicious ice cream product, you can enjoy a pleasant and enjoyable in the business for, thus making everyone feel as consumers at home.
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Estudio de Mercado
La aplicacin de un conjunto de tcnicas tiles para obtener informacin sobre la evolucin de la demanda, la oferta y la comercializacin de un bien o servicio. Informacin que se analizara para determinar si existe o no una demanda insatisfecha de tales bienes o servicios y en caso de existir esta, determinar su magnitud y perspectiva para un periodo denominado horizonte de planeacin del proyecto.
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The idea of making this product emerged from the growing demand for natural component products to the consumer.
For these reasons it seems attractive to introduce a new product that is completely natural, which preserves the nutritional properties of the fruit and that appeals to children because it has the function and candy.
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The market area is selected, Zumpango, Mexico State. The Zumpango state consists of 14 districts, with a population of 475.00 persons, with a land area of 53,400 square milles
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The main elements considered for selection in this market area are: The concentration of the population, which follows in the number of consumers. The roads, the form of distribution that will take place requires a slow road. The potential payment. Advertising, this area has many avenues for advertising.
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Factor Locatio Factor Internal Favorable Differentiated product Made with 100% natural ingredients Product Quality Offer a substitute product improved Creation of jobs opportunities: Problems with the franchise's main competitor None nutritional content of the product of competitor Increased consumption of 100% natural products
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Unfavorable Brand not positioned in the market Little experience in product development Reduced profit margin
External
threats: weather conditions High brand positioning normally buy Loyalty cosumidores Consumption habits
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Definition
The product to be produced is defined as specifically water ice frozen in some cases reaches 90% of its composition. At no milk used in its preparation does not contain no cholesterol or fat.
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Classification
Classification: This product is classified as final consumption or usual convenience, as the consumer buys the product with some regularity, but without planning.
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Features
The product is named Helado Tzompantli You will have a practical plastic packaging The content will be of 237 ml. Eight Below, include fruit pulp and is 100% natural flavor, natural dyes were used also, and was used as a sweetener to brown sugar, with the main goal of doing nutritional.
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Product Brand
Name or Fonotipo: Tzompantli Logo: the name is to be written with lyrics Big Truck Color range: the colors to be used are red.
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Label
The label contains: the mark name address of the manufacturer Product name nature of the same nature of the same, net, product composition, barcode expiration date, registration number of the health secretary, slogan environmental awareness campaign and environmental protection.
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