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BT is preferred by competitors reader

Figs in 000's (AIR) Publications Est. Individuals (000s) Business Today Business India Business World Outlook Business Publications Est. Individuals (000s) Business Today Business India Business World Outlook Business Business Today 333 333 37 21 22 Business Today 333 100 20.7 10.4 8.2 Business India 178 37 178 19 23 Business World 199 21 19 199 14 Business World 199 6.2 10.6 100 5.3 Outlook Business 264 22 23 14 264 Outlook Business 264 6.5 12.9 7.1 100

Figs in % (Row %)
Business India 178 11.1 100 9.4 8.7

Source IRS 2011 Q2

Demographic Profile

BT distinctively ahead of other Business Magazines

350 300 250 200 150 105 100 50 0 BT Urban BI SEC A SEC AB BW 30+ years OB 204 173 175 146 105 120 105 199 166 133 329 278 226 182

117

BT reaches 46% more the Urban audience than OB. BT gives the double reach in SEC A & SEC AB. BT reaches the core audience set far ahead of competition.
Source: IRS 2011 Q2 AIR

BT distinctively ahead of other Business Magazines

300 246 251 250

200

181 159 136 142 94 103 143 125

150 122 121 100

88

50

30

45

41

0 BT BI BW OB

10 - 40 lakh+ towns

Graduate

Post Graduate

MHI Rs. 10K+

BT reaches twice the upper pop strata towns compared to others. BT guarantees the most affluent audience. BT reaches to high disposable income set.
Source: IRS 2011 Q2 AIR

BT reaches the most well off segment

Travel Within India
BT BI BW OB

Travel Abroad
BT BI BW OB

23% 36%

24%

42%
10%

21% 20% 24%

Eat Outside (once a week month)

BT BI BW OB

24% 41% 14% 21%

BT has the most well heeled audience with a travel frequency of 36 to 42% - Abroad & India respectively. BT readers have a high end lifestyle 41% eat outside in a month. Source: IRS 2011 Q2 AIR%

Product Penetration Consumer Durables

Penetration - Consumer Durables TV LPG - Stove Pressure Cooker Electric Iron Refrigerator Kitchen Sink DVD Player Washing Machines Two Wheeler Dining Table Telephone PC / Desktop Computer Music System Internet access at home Air cooler 4 Wheeler Electric Water Purifier Air Conditioner Microwave Oven Electric Geyser BT 316 315 309 286 267 215 209 203 175 173 155 151 139 136 132 129 124 118 114 112 BI 172 173 170 159 152 131 117 103 87 110 81 86 74 63 52 65 66 69 48 64 BW 188 195 190 173 150 126 114 113 108 111 87 98 84 75 68 60 69 59 46 56 OB 229 228 226 209 196 147 154 140 131 122 99 94 100 87 88 94 88 67 62 65

Product Penetration of Premium Consumer Durables is highest in reader segment of BT compared to any Business Magazine.
Source: IRS 2011 Q2 AIR

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