By: Rahma Siddiqui & Shivani Agarwal

Introduction
Print media is related to all the printing types for example newspapers, magazines, journals, etc. The print media is an industry which gathers and publishes news in the form of newspapers, magazines and other printed publications.

Print Media- Yesterday

The Roman Acta Diurna, appearing around 59 B.C, is

the earliest recorded newspaper.

In 8th century in China, the first newspapers appeared

as hand-written newsheets in Beijing.

Manuscript newssheets were being circulated in

German cities by the late 15th century.

Yesterday.
The first modern newspapers were products of western

European countries.
Between 1890 to 1920, the period known as the golden

age of print media ,the media barons built huge publishing empires.

Yesterday..Print Media In India

The history of it started in 1780, with the publication

of the Bengal Gazette from Calcutta. James Augustus Hickey is considered as the "father of Indian press. The first newspaper in an Indian language was the Samachar Darpan in Bengali. The first Hindi newspaper, the Oodunt Marthand began in 1826.

Print Media And Advertising Effects

Specific Audiences Placement Local Ads

Timeless
Branding

Print Media Effectiveness

Keepsake Memorabilia
Convenience Clean Design Variety Reliability

The Effects of Print Media on Society

Promoting Literacy Informing Populations Entertainment Uniting Communities

Exploiting Wealth and Beauty

Promoting Unhealthy Lifestyles

Emerging Trends
New paradox - more outlets covering fewer stories. Species most threatened - big-city metro paper. Traditional media - moving toward technological

innovation.
The central economic question - how long it will take

online journalism to become a major economic engine, and if it will ever be as big as print?

The future of print and what it means for brands

There will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form. - Steve Ballmer, Microsoft CEO

Contemporary Changes
No future without a past

Growth through coexistence

Telecommunications growth triggers higher

spending

Problems.

1. Print media is no longer seen as essential

2. Regional papers have particular difficulties

3. Word of Mouth and Personalization

So Whats the FUTURE!!!!

Solution.
Hybrid World- Future of print is electronic
Build Deeper Relationships Tap New Revenue Streams Innovate with New Products and Pricing Reinvent the Content Model

Ultimately, the future is uncertain