NO.

1 BEER BRAND
SEGMENT IN INDIAN

PREPAIRED BY
ANKUSH NAGARWAR
ROLL NO.76
 BEERS
Beer is one of the world's oldest
prepared beverages, possibly
dating back to the early Neolithic
or 9000 BC
 Water
Ingredients
OF

BEERS Clarifyin
g agent
v Lager Types of
v Ale
beer
v Amber
v Bitter Beer
v Fruit Beer
v India Pale
Ale
v Mild Beer
v Stout
v Strong beer
 BEER IN INDIAN MARKET
 Thebeer market in India is estimated to be
over Rupees 3000 corers

 Thebeer market in India is pegged around

12 million hectolitres.

 Increasein purchasing power and growing

popularity of beer makes India a market of
high potential, with 15 per cent to 30 per
cent annual growth.
 Available brands in
 Kingfisher
INDIA
Premium
 Kalyani Black Label
 Royal Challenge
 Fosters
 Castle Lager
 Haywards
 Kingfisher Strong
 Knock Out
 Canon 10000
Imported Beer Brands in
INDIA
 Hoegaarden:

It is a Belgian
witbier(white beer)
with 4.9% alcohol
content

 Indus Pride:

Indus Pride, which

was launched in
No. 1
 largest
brand in INDIA
selling brand
 30% share
Target markets
 Good
Why No. 1
quality raw material is used to
maintain the quality
standards.

 Consistency of product quality is

high.

 Always tastes fresh due to good

quality and well
developed distribution network.
 Where it is available?
 20different breweries locations across the
country.

 Kingfisher also has an online marketing

system.

 Sixteen
hundred shops apart from pubs
and bars
 Price
In both mild and strong
beer segment Kingfisher
uses competitive pricing
strategy.
 Promotion

Kingfishertagline “King of
good times”

Kingfisher uses surrogate

advertising methods like
using mineral water and
sodas.
 Promotion
 Merchandizing sports goods and
trendy clothing and accessories
under Kingfisher brand name.

 Eachyear Kingfisher brings out

new calendars featuring top
models in swimwear.

 Sponsoringevents like fashion

shows, sportspersons like Narain
Market share
 The m aj or br ands
 SABMILLER India Ltd. –Knock-Out, Royal
Challenge Premium Lager, Haywards
2000 Premium Lager, Haywards 5000 Super
Strong Continental ,Castle & Lager,
Fosters and Peroni.
 Anheuser-Busch – Budweiser, Becks ,Cobra
beer & Diageo
 Asia pacific breweries - Heineken ,tiger,
Barons strong brew
 Carlsberg(South Asian breweries)- Carlsberg,
Okacim palone