SUZLON ENERGY LTD.

PRESENTATION
By:
GROUP No. 2

Abhishek Bhartiya
004
Ashvind Ratnakaran
023
B. Aditya Mohan 024
Bharat Banga 025
The Value proposition of Wind
Energy

• Fastest growing renewable energy resource.

• Cost Competitiveness with conventional power.
• Potential to power the future.
Suzlon – Company Overview
• Amongst the top five Wind turbine manufacturers globally with
revenues of $ 8.85 Bn.
• Suzlon Energy Ltd. Founded by the “Wind man” Tulsi Tanti, in
1995.
 Suzlon – the product
• R&D
– High focus on innovation, development of climate
specific solutions.

• Wind Turbines
– Product range from 350 KW to 2.1 MW.
– customized versions for variety of climate ranging from
hot, dry deserts to humid coasts, to near-freezing plains.

• Wind Farms
– World’s largest wind farm in the Dhule district of
Maharashtra, India, with installed capacity of 1100 MW.
– Suzlon has a wind farm installed in Sanganeri in the
state of Tamil Nadu with a planned capacity of over 500
MW . Suzlon has made an entry into the state of Kerela
as well.
– Suzlon has developed wind farms for EMG, in Texas, for
AGL in Australia etc.
 Competitor Analysis

COUNTRY WIND CAP. LEADING GLOBAL NO. OF

(MW) DOM. CO.S MKT . INSTALLED
SHARE TURBINES
GERMANY 20,652 RE POWER 30 55
NORDEX
SEIMENS
SPAIN 11614 GAMESA 18 76
US 11575 GE WIND 16 37
INDIA 6228 SUZLON 10 52
DENMARK 3101 VESTAS 23 100
CHINA 2588 GOLDWIND 3 39

ITALY 2118 - - -
UK 1967 - - -
PORTUGAL 1716 - - -

FRANCE 1585 - - -
Customers base
Challenges faced by Suzlon

• Question on product quality.

• Global foray caused huge cost
overruns.
• Skepticism among sub suppliers
chain need to be broken and
replaced by long term relationship.
• Synergy between R&D and
component suppliers .
 Suzlon Business Strategy
Vertical Integration- End to End Solution

Main Components

Castings and
Generators
Gearbox

Forgings
Controls
Blades

Vertical integration provides a unique opportunity to

leverage
on R&D capabilities throughout the entire component chain
 Suzlon Business Strategy
Vertical integration – End to End
Solutions

Benefits

 Technology leadership

 Cost leadership

 Control over supply chain

 Improved quality control

 Improved service support

 Reliability
 The Road Ahead…
• Over come the negative impact of
wind technology and find new
markets
• Keep pace with technological
advancements
• Maintenance services and training
offered to customers to have a
competitive edge.
• Ability to react faster to trends and
changes in customer demand is also
 References

• FICCI report on global wind energy

Scenario, 2008.
• Suzlon investor report, 2008.
• UN Intergovernmental report on new
and dynamic sector of world trade,
Geneva, 2007.
Thank You