Professional Documents
Culture Documents
Mehta Dharak K. Patel Rahul B. Patel Ravi. Shah Atish s. Shah Jacky P.
1. Company Profile:
Champion Industries Oldest & reputed color company since 1985 in India An ISO 9001 : 2000 certified Leading brand in field of decorative paints for both interiors & exteriors More than 2150 shades of color. Name & address of the Company Champion Industries, I 29, Phase No. - 4, G.I.D.C. Estate; Vithal Udhyognagar 388 121, (Gujarat) India. Ph. :- (02692) 236330, 236085. Website:- www.championpaintsindia.com Mission: To increase Brand Image in Market. Vision: Most preferred paints by people.
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Objectives: Associate to experience the joy of living life that's great, Colorful Like the Rangoli.
Goal: TO become a part of customers life and always be will customers in every color of life.
Quality Policy: committed to requirement of quality management system committed to continuously improve effectiveness. produce products that meet the customers requirement, satisfaction.
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Organisational Structure: Activities such as task allocation, coordination and supervision, which are directed towards the achievement of organizational aims.
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MANAGING DIRECTOR Dr. Mahesh G. Patel C.E.O. Mr. Viresh M. Patel General Director Mr. Kalpesh Patel
Marketing Staff Shailesh Patel Rajesh Pathak Jayesh Christian Jigar Patel Hitesh Joshi Hitesh Patel Kirit Patel
Office Staff Johnson Thomas (Finance) Omnath Thomas (Accounting) Nimesh Patel (Banking) Dhiren Patel (Billing) Jay Patel (Service Incharge)
2. Marketing:Introduction of Marketing Champion Paints teams efforts are oriented to built and enhance for them to take all the time necessary because they have built key strength to answer the requirement of the business fixes the prices of their colors very honestly and fairly. So that, everyone can make efforts for purchase the colors of Champion.
Product Mix Solvent / Oil Paints Goldy Wood Primer Water Based Interiors Water Based Exteriors Wood Finish Products
Product Mix Length, Depth, Width The colors range in more than 2150 shades of different colors & paints and they provide it in the packing of 200ml, 500ml, 1lt, 4lt, 10lt, and 20lt and also in Kgs.
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Promotion
Sales Promotion: Sales promotion by putting coins of some amount of money in the packs Giving special schemes to dealers as discounts Consumer tools to promote the paints like samples, tokens, cash refunds, offers, warranties, etc.
Advertising Champion has not yet given any advertisement in any media. Aim to give advertisement in medias like Radios, TVs, Newspapers, Hoardings, Banners, etc. within the short period.
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Pricing: According to Philip Kotlar, Price is the amount of money charged for a product or services of the sum of the value that customers exchange for the benefits of having or using the product or services.
The Pricing of Champion Paints Price of competitors & cost of materials affect the prices. Both cost based and competition based pricing policy used. Mainly prices are decided on the cost. Considered the goal of the company. Champion Paints has more than 2150 Shades of colors and paints and other items, the price list of main products of Champions as follows: WATER BASE PRODUCTS:INTERIOR PREMIUM form Rs. 330 Rs.3500 for 10 kg WATER BASE PRODUCTS:EXTERIOR PREMIUM from Rs. 650Rs. 3000 for 10 kg
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Distribution:
Champion is using the 3rd level of distribution channel where the company sale the paints to the distributors or dealers and they sale it to the retailers or to the customers directly. Decisions about distribution of the products is taken by the Marketing Executives in general meetings. Distribution Channel MANUFACTURER ->DISTRIBUTORS ->DEALERS ->CUSTOMERS
Market Segmentation:
Local Market segment includes the small cities & villages & towns of the Gujarat Interior And Exterior decorative paints segmented to rich people, willing customers. Income, family life cycle, buying perceptions, occasions, etc. considered for segmenting
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MARKET
RESEARCH
Got idea about the demand for the products, launching the products in the market and competitions prevailed through Market Research.
By survey of customers
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3. Finance:
Financial Department: Financial and function of financial are the part of economic activity. It is very essentially needed for all types of organization viz. small, medium, large scale industries, agriculture and service sector. Finance has rightly been termed as the Master Key providing access to sources required for running business activity. Hence, efficient management of business enterprises is closely linked with the efficient management of the finance. Henry Ford once remarked, Money is an arm or a leg, You can either use it or lose it. This statement though apparently simple is quite meaningful. It brings home the significance of money of finance
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17.12%
2.40% 82.88% 5.68% 20.97% Not Applicable 3.14Times 1.89Times Not Applicable Not Applicable 4.84Times 1.89Times 2.32:1 21.97%
18.61%
2.48% 81.39% 6.88% 19.46% Not Applicable 3.23Times 1.8TImes Not Applicable Not Applicable 4.20Times 1.8Times 2.09:1 23.55%
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LESS :- Depreciation
Profit After Depreciation Taxation Adjustment NET PROFIT 5
1,478,275.47
2,921,285.11 1,022,405.00 1,898,880.11
1,122,553.00
2,012,161.00 408,446.00 1,603,715.00
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22,167,257.00
24,262,521.00
16,304,444.00
21,593,322.00 138,946.00 35,572,509.00
249,030.00 42,738,163.00
Notes on Accounts
TOTAL
14
134831
22167257
0.21
34.15
118446
1630444
0.23
31.43
64905420
100.00
51876953
100.00
64905420
100.00
51876953
100.00
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4. Human Resource:About
HRD:
Champion Paints takes care of employees of the company very well. They have applied some policies for progress of Human Resources and for that purpose they spend enough money for development of HRs. they have good industrial environment without any disputes due their effective human resources management.
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Policies of Company
Policies serve as a standard of performance. Actual results can be compared with the policy and find out the variances, so control become possible 2) Sound policies of Champion Industries, help to build employee motivation and loyalty.
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