Best influencer marketing campaign

AS PUBLISHED BY FORBES MAGAZINE PRESENTED BY: AJINKYA SANAP (41) ANISH SANGHVI (42)

What is Influencer Marketing?

Influence marketing is the practice of identifying and building relationships with individuals who have influence over a target audience of buyers.

Influencers are likely to be buyers themselves, as well as recommenders of products or services to their own audiences, both online and offline.
Influencers may also be trusted third parties, such as bloggers, journalists, industry analysts, academics, or public figures.

Benefits of Influencer Marketing

By marketing to a small group of individuals (influencers), a brand has the power to reach large groups of individuals. Influencer Marketing can shift consumer perceptions and buying patterns through a very personal association that is unlike anything possible with mainstream media campaigns. Generate inbound leads or inquiries about your company. Cost Saving and Improves Reliability.

Weber Shandwicks chocolate milk campaign

Weber Shandwicks challenge was to turn a popular kids drink into a popular adults performance beverage They turned to influencer marketing campaign to target credible influencers. Hines Ward (Pittsburg Steelers) was central to the campaign. Results:

Company reports that the campaign sales data shows a consistent year over year increase since the campaign launched in March 2012. The data was tracked through the milk processing board, which tracked it through their normal channels.

BMWs drive for team USA

BMW started campaign for the Olympic Games called Drive for Team USA. 300+ dealerships nationwide and several influencers participated BMW offered audience a special test-drive and receive a limited-time $1,000 allowance for new purchase The company had a member of Team USA at each of the events and made a $10 donation to the U.S. Olympic Committee for every test drive taken In Times Square, BMW participated in the The Road to London Results: BMW converted approximately 25 percent of those drivers into new cars. buyers of

BMWUSA.com saw a 26% increase in site visits compared to the prior 4 weeks; received 14,000 new fans on Facebook and 80,000 video views on its YouTube channel.

Nikons social sharing campaign

Aim was to create awareness MWW forged a strategic partnership with Warner Music Group for Nikon to be the title sponsor of their SXSW Music Stations and roaming photographers gave people the opportunity to use the cameras and instantly share pictures to their personal Facebook communities.

Social promotion
Results:

More than 500,000 people watched our live stream shot with Nikon HD-SLR cameras and the average viewing (11+ minutes) was 5X the industry average More than 15,000 social posts featured there program tag #NikonWarnerSound The campaign generated over 46 million media impressions more than 166 million social impressions

HPs reinforcing commitment

Aim was to restore consumers trust and reinforce the brands commitment to the PC and printer markets. HP secures nearly 600 international media and influencers from 65 countries for the Global Influencer Summit (GIS) in Shanghai, China HP unveiled more than 80 new computers and printers at one of the biggest product launches in the companys history Results: meaningful interactions with media, consumers and partners.

secured more than 2,500 articles about the summit, which reached over 60 million readers across the region. 74,000 social media conversations in Asia Globally, 35 billion media impressions, 5,500 press hits

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