Understanding the term CULTURE

Concept of MULTICULTURISM Why do we need to study Multiculture in a workplace Advantages & Disadvantages of working in a Multicultural Environment Challenges faced by people in a multicultural organization BPO Industry in India Facts & Findings

Conclusion & Recommendations Multiculturism in Convergys

 It is an interwoven system of customs, morals, traits, traditions and values shared by a group of people or a society It provides people with a common heritage, and it links them through shared experiences and joint learning Cultures exist on scales both large and small, extending from countries and regions Cultures provide people with a sense of self-identity and community, and they greatly influence actions within the workplace

 Low-Context CulturesPeople raised in low-context cultures tend to be very literal focusing on the spoken word -- and theyre more often analytical and action-oriented

High-Context CulturesHigh-context cultures tend to be more contemplative and intuitive, and people raised in such cultures often treat time as an endless resource

Putting Them Together in the WorkplaceIn todays global economy, people from both low-context and high-context cultures are interacting in multicultural workplaces

 Multiculturalism relates to communities containing multiple cultures Multiculturalism is characterized as a feel-good celebration of ethno cultural diversity, encouraging citizens to acknowledge and embrace the panoply of customs, traditions, music, and cuisine that exist in a multi-ethnic society

MULTICULTURISM

Caste & communities SCs, STs,OBCs

Language based identities

Religions

Indian Multiculturalism in an Organization

Regional/State wise

 Changes in the working environment To make the best use of different skills and knowledge To maximize the potential of the workforce To reduce the grievances among the people To make people understand the value of organizational goals over individual goals To bring cohesiveness among the people To make people understand the values and beliefs of other cultures

 Cultural Awareness Service Coverage

Employee Relations
Sharing of Knowledge and Skills

 Communication Issues Integration Issues

Trust and Faith

Attitude Issues

 Physiological & Demographical Differences Stereotyping Issue

Behavioral Differences (Attitude)

 BPO stands for Business Process Outsourcing It is contracting of a business task to a third party service provider Started in late 1980s in India and now it has evolved as one of the main resource for employment Process improvement and efficiency, Cost savings, Improved quality, Cheap labor, Building business value and strategic differentiation are some of the main objectives of BPO in the current market BPO industry is one the main promoter of a Multicultural environment in todays economy

The following survey has been recorded and analyzed on the basis of responses received from 40 respondents, who had worked or are currently working in the BPO industry

Yes

No

Good Bad Can't Say

Yes

No

Yes

No

Yes

No

Yes

No
Can't Say

Yes No No such sessions organized

Yes

No
Don't Know

Yes No

20

15

10

Ratings

5 0

 Adoption of Multiculturism - AGA One of the key ingredient to make a position in the Indian Market To earn more profits by adopting multicultural friendly policies To device suitable products and services that are required in a huge diversity market like Indian Market To reduce the poverty by giving opportunities by employing people from minorities Organizing sessions and team building activities to bring a sense of cohesiveness in the people working in the organization