SAMSUNG

Group 8
Abhishek Nuli (121202024) Aditya Tripathi (121202022) Belinda Fernandes (121202044) Gururaj Patil (121202074) Lavanya S N (121202064) Nagendra S Bharadwaj (121202094)

INTRODUCTION

1938, Samsung Group by Lee Byung chull.

1969, Samsung Electronic Industries. 1988, Samsung Electronics. South Korean Multinational Company. A Flagship Subsidiary of the Samsung Group.

Since 2009, Worlds Largest Infotech Company by revenues. (Financial Times Jan 28 2012) Plants and Sales in more than 61 countries.

221,000 employees.
Largest makers of LCD panels from 8 yrs. Market Leaders of Smart Phones.

PRODUCTS

LCD and LED panels.

Mobile Phones. Televisions. Printers and Cameras. Computers.

INTRODUCTION TO SAMSUNG TELEVISIONS

1970 1st television 1st export 1972 Expansion to produce 480000 TVs a year 1978 Production mile stone reached of 5million Later became worlds NO.1 TV manufacturer Revenue from exports 100million

EVOLUTION OF SAMSUNG TVS

1st Samsung color TV in 1985 Continued with CRT technology 1998

Launched flat TV in 1999

Could not capture the market Flat TV phased out by 2005

CHANGE OF FORTUNES

1st 32inch LCD TV in 2006 Introductory price Rs.69990 Launched LCD technology with bigger screens Growth from market player to leader

Transition to LED TVs

Latest technology and product 3D LED

JOURNEY OF SUCCESS

The success started with LCD TVs Reasons

They were the pioneers of LCD

Launched it 6 months prior to other competitors Pricing eg: 32inch LCD samsung Rs.28999 and sony Rs. 35990- (flipkart.com)

OTHER REASONS FOR SUCCESS

Reference group Commission factor for dealers

Better resolution
Quality product Providing the consumers with the right type of service at the right time

SAMSUNG MOBILES AND TABLETS

SAMSUNG MOBILE
Mobile devices in 1986 (built in car phone)

1988 in Local Korea Market

SH 100 SH 700

INTERNATIONAL MARKET

In 1993 introduced SH 770 (100 gram) In 1996 1st CDMA phone SPRINT SAMSUNG in USA(1996) Huchinson Hongkong (1998)

Telerj Brazil(1999)
1999- Worlds No 1 CDMA with 50% share

INDIAN MARKET
In 1999 introduced SGH -400 Launches PDA phone (2000) Samsung brand value ranked 25th in the world by Interbrand In 2005, released the world's first 5MP camera phone. Samsung broke Nokia Indias 14 year record March 2011 Samsung had a market share34.2% where as Nokia had 33.8% Nokia got sales decline with 55% (2008), 54%(2009), 30%(2010), 30%(2011)

SAMSUNG SMART PHONES

2008- Samsung Champ, Tab 7.0 etc. 2009- touch phone, dual SIM phone, Duos 2010- qwerty messaging, Galaxy s1, Note 2011- Duos, Galaxy s2, Ace. 2012- S3, Galaxy music, Note 2 2013- Expecting S4 by march 15

MARKET SHARE
Samsung had 17.2% in 2008 where as Nokia had almost 50 % Samsung had a rise of 15 % share all of a sudden with the launch of smart phones By the end of q3 2012 Samsung stood up with 49.8% market share where as Nokia fall down to 27% share Samsung is expecting to capture 60% market share by the end of q1 2013

SAMSUNG OVERTAKES NOKIA

Dual SIM Phones Basic features like FM Radio, colour display, camera, etc Samsung E1282t. Just Rs. 1100/-

Nokia 101 Rs. 1465/-

Used Android OS, Nokia still uses Symbian. Windows for more advanced phones.

1st Android phone by Samsung. Samsung i7500 V1.5 (Cupcake) 3.2inch touch-screen, Camera, Google search, Google Maps, GPS.

Design. Especially Galaxy series.

Low priced with lots of features. Smartphones ranged from 8K to 40K.

HOW IT OVERTOOK APPLE

Similar Icons to get the look and feel of an Apple iPhone. Call icon.

Contacts icon is similar to Apples icons

Settings icon.

Cheaper alternative to Apple iPhone and more. Adobe Flash videos can be played

Bluetooth can be used to exchange data between any phone with Bluetooth.
Most of the popular apps are free in Android, eg: Angry Birds, Fruit Ninja, Whatsapp, Live Wallpaper, etc.

Almost all Operating Systems are supported by Samsung. Samsung OS Samsung Chat 322

Windows 7.5 Tango Samsung Omnia

Google Android Samsung Galaxy S III

Samsung BADA Samsung Wave Series

Samsung over took Apple this year for the first time and also Nokia was dethroned from No.1 Position after 14 years.

SAMSUNG OTHER PRODUCTS

Galaxy camera with Android OS Home Appliances

Microwave Oven Refrigerator Washing Machine Air Conditioner