Impact of Digital Platform on Print

Definitions
Print media is one of the oldest and basic forms of mass communication. It includes newspapers, weeklies, magazines, monthlies and other forms of printed journals. Digital media is a form of electronic media where data are stored in digital(as opposed to analog) form and gives information to user on a screen.

Global Scenario
Globally the print media is witnessing decline in its subscription and advertising because of consumers shifting to new media platforms like mobile and apps.
Percentange of people to ever visit a paper site
India 13%
USA 26% France 17%

Russia 13%

Brazil 15%

Germany 16%

Indian Scenario
In contrast with global trends, Indian print industry is rapidly growing with steady increase in both advertising and circulation revenues. Although internet broadband penetration has been increasing at an enormous pace, yet current penetration is too low to pose a significant threat to industry.
Indutry Size
400 350 300 250 200 150 100
50
Total magazine revenue Total newspaper revenue

0 2007 2008 2009 2010 2011 2012 2013p 2014p 2015p 2016p 2017p

Advantages of Digital over Print

Ubiquity Speed Permanence Searchability Ability to update Ability to remix Targeting Interaction Marketing via links Data feedback Digital reduces the incremental cost of production and distribution of content to zero

Advantages of Print over Media

Print is physical, and has potency. The longevity of written media is much more than the electronic ones. Print media is durable, whereas a small virus or a bug in the software can erase the most important data needed from a computer. With electronic media, anyone can copy any piece of information and present it as his own; plagiarism is at its peak these days. There is no means to determine which of the two websites have authentic data. Rumors and lies circulate all over the Internet and hence the legitimacy of the information becomes questionable. The information provided by a newspaper is usually more authentic and genuine.

Regional newspapers are growing in india, not just because of the

Impact of Social Media on Print

The list of social media tools could probably run on for paragraphs, and todays technology changes so rapidly that many industries including news media, can barely keep up. In the traditional world, newspapers, corporations, governments, or other types of leading organizations simply had to give out information, and people would consume it by reading or looking at it. Todays audiences expect to be able to choose what they read, they should be able to contribute content and opinions, too. This era is the birth of a democratic movement that emphasizes some of journalisms key factors: transparency, honesty, and giving a voice to the person who doesnt have one. Newspapers currently face a crisis on how to make the news profitable in the digital age. Public confidence in news organizations has reduced drastically in the last decadeand therefore prefer the social media to gather news where they can be a part of public forums, groups of their interest and surf the net for global news. Social Media having an unbeatable advantage of letting people voice their opinion have discussions as compared to traditional media has had a major impact on the traditional media which facilitates only one way communication.

Cost of Digital Ads v/s Print Ads

Print ads are more expensive when compared to Digital ads. The demand for Print ads is slowly declining with increasing inflation. The high penetration of internet has increased usage of digital ads. The effectiveness of both mediums vary from product to product. Selection between the two entirely depends on the marketer.

Writing Styles
Digital-content is consumed across multiple platforms Writers are conscious about attention spans While a print journalist may take pride over an elaborate article that spans over pages; in digital, brevity is the name of the game Some of the crafty expressions that would be a pleasure to read in print might not gel well with the digital consumer Use of complicated phrases is also bad for content discovery, as the average user searches using terms from spoken English

Feedback
The Internet is a ruthless medium and writers are usually not good at handling criticism. But due to the two-way nature of interaction on the web, online reporters are far more used to feedback, as compared to their print peers. Most online-writers begin as bloggers, so they have an appetite for making as well as digesting nasty comments. But amidst all this commenting-noise there is also space for healthy, constructive criticism. Web writers are accustomed to regular reality checks from users in case of errors or potentially polarising points of view. Due to this continuous stream of author-user interaction, webwriters are far more detached from their copy, flexible in style and less emotionally invested in their story.

Convergence
Traditional media still has the advantage of infrastructure Digital has the power of speed and multimedia presentation Unlike print, thinking purely in terms of text doesn't work here So whether it is using a video from a TV bulletin or a slideshow of images, they all make for engaging tools to hook the reader, and provide a complete audio-visual experience The packaging and aesthetics of the content are of supreme importance and digital journalists think of this aspect very seriously, while planning and publishing their story

What does the future look like?

Given the dynamic mature of the medium, and real-time access to analytics, content writers have to keep an eye on the performance of their story, and make tweaks based on traffic rankings and search results. These digital media reporters have earned their stripes in the age of social-media, where headlines are driven by trending hash-tags. And the speed, at which you publish your story, is almost as important as the story itself. So while the Internet still reports the same facts as traditional media, the ones writing for the web care a lot more for user engagement than self-satisfying literary indulgence. The digital journalist is a lot more in tune with what's on people's minds, and is perhaps more of an opinion moderator/aggregator rather than an opinion generator. News has become totally democratic and the digital medium is where journalists are truly talking to the people and not 'at them'.

The End
Made By: Abhishek Jain Apoorva Mehandiratta Arjun Goel Harshi Agarwal Juhi Dewani Shreya Dutta