Professional Documents
Culture Documents
Agenda
Background
The
Established
Top-selling: Biscuit
Background
Initial steps:
Moving forward: Midday Meal Scheme Extending the brand Expanding the supply chain: Outsourcing
Strategic plans: Scale up the manufacture and distribution of social products Develop the social products into sustainable business
Finding Problems
competition
problems
problems
Marketing
Various
Innovator
Competitors
Local companies--Parle Products, ITC, Surya Foods Multinational companiesKraft Foods, United Biscuits
Finance,
2008, total expense = 25,990 (Rupees millions) 2011, total expense = 44,829 (Rupees millions)
The The
highest increasing expense is Raw materials (Sugar, Flour and Oil) highest increasing raw material is Sugar
is the intake of food, considered in relation to the bodys dietary needs. (World Health Organization: WHO) of educate the nutritional products NutriChoice Malnutrition
Lack
Solutions: Strengthen cooperation with government Integrated Child Development Service Midday Meal Scheme
Other recommendations
Outsourcing
Solution:
1. Improve quality of products: taste and minerals 2. Products for low-income consumers
Other recommendations
Recommendation 3 (Internal)
Material costs Cooperate with sugar suppliers and flour companies, make simply package
Labour costs From rural areas Distribution costs Factory location close to the target market
Recommendation 4 (Internal)
Marketing issues
Brand management
Create new different flavours Educate to the public (Fortified biscuits can kill malnutrition)
Built a national-wide scheme: Suppliers for all the schools and charity
Conclusion
Problems:
Profits
Marketing Potential