COUNTRY:- CANADA

PRODUCT:- SWEETS

GROUP MEMBERS: MANDAR DESHMUKH AARTI GAJUL TANUJ PATIDAR NAYANTARA SABLE PRASHANT SHEDGE

12 18 41 51 55

Bharat Halwai

Swaad Hai Asli Bharat Ka

About us: We are manufacturers, retailers and exporters of

Sweets.
We offer the cleanest and best quality products Treating every individual customer as a very

special and meeting their requirements to the best

possible satisfaction is our motto.
Its a matter of pride that we produce more than

200 items everyday.

Canada facts
Name: Canada Type of government: Westminster style federal parliamentary

democracy within a constitutional monarchy.

Capital : Ottawa, Ontario. Administrative divisions: Ten provinces and three territories

National holiday: Canada Day, July 1.

Constitution: Westminster system, based on unwritten

conventions and written legislation.

Suffrage: Citizens aged 18 years or older.

 Head of state: Elizabeth II, Queen of Canada

Viceroy: David Lloyd Johnston, Governor General of Canada Head of government

Prime Minister Stephen Harper

Area: 9.9 million sq km (3.8 million sq miles) Major languages: English, French (both official) Major religion: Christianity Main exports: Machinery and equipment, automotive products, metals and

plastics, forestry products, agricultural and fishing products, energy products

GNI per capita: US $43,270 (World Bank, 2010)

Political environment
Type of Government Two dominant political parties in Canada Canada has a federal parliamentary democracy within a constitutional

monarchy.
Canadian politics have not operated through revolutionary, swift

changes.
India and Canada have always had a healthy trade relationship. Thus , political environment is also favorable and there will not be any

major issues as far as the government is concerned.

Economic environment
Gross National Product: $760 Purchasing power parity(per capita): $29,400 One of the wealthiest nations of the world, Canadas economy is dominated by service sector. Canadian inflation rate rose less than expected in

December, ending the year at 2.4% January 25, 2011

Canadas banking segment is also quite conservative in

comparison to the United States.

Social environment
Income Schooling

Gender
Social class:
The Upper Class Upper-uppers 3 to 5% of Canadians fall into this class. One percent belongs to an upper-upper level distinguished The remaining 2-4% falls into the lower-upper level and Roughly 40-50% of the Canadian population falls into this category.

Lower-uppers
The Middle Class

The Working Class

The Lower Class

This class comprises about one-third of the population The remaining 20% of our population is identified as the lower class.

Cultural environment
Established in 1867 as a nation without war or rebellion, Canadians are most likely to be described as friendly, peaceful, polite, modest. They have a unique culture and deeply rooted values and traditions and though they enjoy cordial relations with their neighbor; the United States; they are not Americans. They love to laugh , often at their own expense, since they dont always take themselves too seriously.
Language: Creativity: Attitudes and Values: Religion: Family structure:

Legal environment
Main laws

Civil Law
Common law

Others Areas of law

Technological aspect
Internet

Digital Courts
Digital Communication / HD TV (Delivery)

Environmental aspect
Canadian Environmental Protection Act Duties includes

the preservation and enhancement of the quality of the natural

environment, including water, air and soil quality;

renewable resources, including migratory birds and other non-

domestic flora and fauna; water;

meteorology; the enforcement of any rules or regulations made by the

International Joint Commission; and

the coordination of the policies and programs of the Government

of Canada respecting the preservation and enhancement of the quality of the natural environment.

Import procedures
Registering for an Import/Export Account Import tariffs

Navigating the Border

Warehousing or Storing your Shipment

Mode of entry
Licensing Registering business Marketing, Advertising and Sales Regulations Human resources regulations

Hiring requirements
Health and safety regulations Environmental regulations Importing regulations

Segmentation
Canadian English Canadian French Indo Canadian (East Indian) Caribbean Canadian (West Indian)

Targeting
East Indian or Indo - Canadian Indo Canadian are also known as NRIs in India According to Statistics in 2006, there were 962,665 people

who consider themselves as being Indo-Canadians.

The majority of the religious population:-

Sikhs 2. Hindus 3. Buddhists

1.

Positioning
Indian Flavors. Competitive pricing. Fresh Products. Sweets made with pure desi ghee.

Wide variety of products.

MARKETING MIX
Product Price Place Promotion Process Physical evidence

Store layout
Back Door

Counters Of different items

Kitchen

Back Door

Wash Room Counters Of different

Counters Of different items

Sitting Arrangement for daily

Customers

items

Office

Cash counter

Entrance

Exit

Logistics
Outsourcing logistics activities from Overseas Express

Consolidators Canada Inc.

The OEC Group has grown from one office in Montreal,

Canada to become one of the leading logistics providers

from Asia to North America spanning 60 countries and in

over 230 locations

Strength
Indian Taste

Specialty
TQM approach Sugar free sweets Pure vegetarian sweets Customization

Weakness
Foreign environment.

Catering only to Indians.

Perishable commodity. High Calorie products. Import Implications.

Opportunities
Untapped market

Favorable Business Environment

Less competition Easy regulation in starting operation Can obtain Tariffs subsidies in licensing.

Threats
Competition from existing players Threat of new entrant Probability of disliking various flavors. Change in Import Policies.

Facts: Colgate-Palmolive is the $ 6 billion a year personal

products giant, earns nearly two-third of its revenues outside the United States.
Rapidly changing business environment.

To develop as a transnational orientation.

Develop an international cadre of executive managers.

Steps taken
Recruitment of college graduates in 1987 24 months training in US Introduction of new product or revamping the existing one Euro-managers