The Perfect Check Out

Andrian Lee, Director, Philippines & Emerging Markets, AsiaPay

 The power of search is negated
by the absence of online fulfillment.
Who we are
AsiaPay provides one of the most comprehensive, secure, cost-effective
payment solutions and services to banks, merchants and individuals.

　
First in Asia
• First leading electronic payment service provider and gateway
solutions provider in Asia
• Currently serving 11 leading banks in HK / Asia
• Serving over 2,000 leading merchants in HK / Asia
•Market leader in HongKong, now expanding to the rest of Asia.
(China, Thailand, Singapore, United Kingdom)
First in the Philippines
• The premier payment and eCommerce solutions provider affiliated with
the leading Philippine bank & credit card acquirer: BDO
• PesoPay – the first eCommerce payment service to Merchants
• eBigay – the first to enable the non-profit organizations to receive online
donations
 Partner & Merchant Reference (11 Banks in Asia)

Financials

eBusinesses
eCommerce at 97% Less; Setup cost = unlocked iPhone
eCommerce before
PesoPay
• Expensive investment.
Philippine merchants had to
develop an eCommerce
payment and security
facilities from scratch.
• Large hold deposit. The
acquiring bank required at
least Php 500,000 deposit to
safeguard business risk of
signing up a new online
merchant.
• 4.5 % MDR. 4.5 % Merchant
Discount Rate (MDR) has
been the prevalent rate of
the Bank for eCommerce.
eCommerce now with
PesoPay
• No investment. Philippine
merchants can enjoy PesoPay
eCommerce account with full
control of transaction
management and security.
• No hold deposit. Total deposit
is now waived because
PesoPay system is present,
charging is pay as you go.
• Same MDR plus small fee. Still
4.5% MDR plus P6.00 fee
regardless of amount
What PesoPay can do for you

Increase Affordability
PesoPay can make your products simulate the way Filipinos love to pay.
• eCommerce is eTingi.
• Filipinos appreciate minimal amount of payment in buying products.
• PesoPay enables your customers to avail of your products by allowing
them to pay a minimal amount using their credit cards.
• eCommerce is eGives.
• Filipinos like to pay through installments.
• PesoPay enables your customers to benefit from the credit card
installments of your products.
• eCommerce is eHulugan.
• Filipinos have the concept of advanced prepayment.
• PesoPay enables your customers to do advanced prepayment for your
products.

Expand Availability
• Filipinos are not just in the Philippines, there are 15M Filipinos who are
working and living in 190 countries.
• PesoPay enables you to reach this exploding global Filipino market with
great purchasing power who use their credit cards from anywhere in the
world.
Before the perfect check out,
your customers need to shop
Your website needs to be
shopping cart enabled

Have you shopped online?

 Shopping cart for dummies:
Copy and paste code
Express Activation includes Shopping Page Template

Code is free at ebiziseasy.com

 Shopping cart for dummies:
Copy and paste code
Express Activation includes Check Out & Payment Page
Shopping cart for dummies:
Step 1: Select an item and
add to cart
 Shopping cart for dummies:
Step 2: Once shopping cart is
filled, confirm check out purchase
 Shopping cart for dummies:
Step 3: Input credit card info

Send to bank for processing

Choices of:
- Sales and/or Return payment result via
- Authorisation only - return URLs,
- returned data feed, and
- result email notification
 Advanced shopping:
OS Commerce/PesoPay PayCart
 Advanced shopping:
Step 1: Search product

The Matrix
 Advanced shopping:
Step 2: Search result

The Matrix

The Matrix
 Advanced shopping:
Step 3: Purchase product
 Advanced shopping:
Step 4: Delivery information
 Advanced shopping:
Step 5: Payment information
 Advanced shopping:
Step 6: Order confirmation
 Advanced shopping:
Step 7: Input credit card info
 Advanced shopping:
Step 8: Payment page result
 Advanced shopping:
Step 9: Payment confirmation
2008: After Express Activation, Instant & Low Cost
eCommerce Platforms on OS Commerce, #1 Open
Source Online Shopping Engine + Web 2.0 applet
 ShopPay Web 2.0: New Front End eCommerce Interface

Retail / kiosk
Card
Capture

Web 2.0 Social Media

MERCHANT
Acquiring
Banks in the region
Card
Capture

Direct
Web 2.0 Mobile Connection
Social Interactivity

Online Store Internal Users

Customer Side Merchant Side Payment Gateway Side Acquirer/ Schemes

 The Perfect Check Out:
7 Approaches to Perfection
The Perfect Check Out
Knows You
The Perfect Check Out
Knows You

-Do your customers need to create an

account?
-Right choice of shopping cart can maximize
customer CRM analytics
-Mine most searched; most purchased; cart
abandonment; cart failure; bestsellers
-Fastest way to develop a customer database
for marketing relationship
The Perfect Check Out
Knows Your Currency
The Perfect Check Out
Knows Your Currency

-Local or OFW/ International customers?

-Use generic online currency converter tools to
automate conversion
-Make final settlement currency clear
-Make sure you post disclaimer for final credit
card statement conversion
The Perfect Check Out
Cross Sells
 The Perfect Check Out
Cross Sells

-Maximize shopping catalog system that create product

relationships
-Link customer purchase with catalog to create
recommendation opportunities
-Review the products they have already shown interest in
-Make the cross-sell interface natural to the shopping process
 The Perfect Check Out
Up Sells

-You got me at hello!

Don’t stop there.
-Create more chances to
add and upgrade
-Know the tolerance
elasticity of your customer
or risk abandonment
 The Perfect Check Out
Creates an eMarketing Relationship

-Maximize online relational database

-Spend on emarketing and anti-spam
Software filters
-Headlines! Headlines! Headlines!
 The Perfect Check Out
Starts a Recurring Relationship

-80% of PH credit card is

recurring / installment payment

-Recurring is automatic loyalty

-Recurring is keeping the sales
-Recurring has less fraud risk
 The Perfect Check Out
Sets Up More Sales Leads

eMOTO online facility eMarketing emailer Recurring payment

for telemarketing and powered by direct payment Facility
customer sales call link embed that leapfrogs to
center checkout
Before The Perfect Checkout, First Things First!

1. Done! Activation and Testing Service

Your website is already live and ready to accept online credit card
transactions when we turn over your PesoPay merchant account.
2. Shop! Shopping Page Integrated in Your Website

Your customers can instantly shop for your products and services.

3. Sign Up! Customer Profile Registration Page Done

You can collect customer's profile information readily.

4. Check Out! Check Out Page is Already Connected to PesoPay

Online Payment Gateway

Your customers can checkout and immediately pay via credit card.

5. Sales! Login and Monitor Sales Transactions in Real Time!

Your PesoPay account will already be live and reflect in real time the
transactions received.
 The Perfect Check Out

Andrian Lee, Director, Philippines & Emerging Markets, AsiaPay