Set up in 1993, ColorPlus is one of India's leading casual wear brands. It has grown to have 180 stores across India, Sri Lanka, and parts of Asia. In 2008, Raymond Ltd acquired a 74% stake in ColorPlus to strengthen its position in the premium branded apparel market. By the end of 2008-09, ColorPlus was aiming for a turnover of Rs. 192 crore with its focus on high quality fabrics and distinctive product-focused advertising.
Set up in 1993, ColorPlus is one of India's leading casual wear brands. It has grown to have 180 stores across India, Sri Lanka, and parts of Asia. In 2008, Raymond Ltd acquired a 74% stake in ColorPlus to strengthen its position in the premium branded apparel market. By the end of 2008-09, ColorPlus was aiming for a turnover of Rs. 192 crore with its focus on high quality fabrics and distinctive product-focused advertising.
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Set up in 1993, ColorPlus is one of India's leading casual wear brands. It has grown to have 180 stores across India, Sri Lanka, and parts of Asia. In 2008, Raymond Ltd acquired a 74% stake in ColorPlus to strengthen its position in the premium branded apparel market. By the end of 2008-09, ColorPlus was aiming for a turnover of Rs. 192 crore with its focus on high quality fabrics and distinctive product-focused advertising.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online from Scribd
of India’s leading casual wear brands. The nation saw one of the first retail brands of international quality grow, attain national acclaim and a distribution that spread not only all over the country but crossed borders to the Middle East; it continues to grow with each year with now ColorPlus have 180 stores in India , Srilanka , South and West Asia. 1000 Crore Raymond Ltd acquired 74% stake in Chennai based ColorPLus Fashion Pvt Ltd. To strengthen its position in the premium branded apparel market. The textile major Raymond’s branded apparel is pegged at around Rs. 180 crore By the end of the financial year 2008-09 , ColorPlus is aiming at a turnover of Rs. 192 crore. Brand USP ColorPlus uses high quality fabrics and product engineering techniques that give the user the unique comfort and tactile feel the no other brand offers. This is clubbed with the use of colors to give the sophisticate, yet colorful look that is unique to the brand. The Brand is known for its distinct Product focused advertising that is clutter free and shows the product as the hero, highlighting the unique features of the garments. Things you didn’t know about ColorPlus The name ColorPlus is a happy accident. It was coined after the production of a batch of over-dyed shirts, early in the life of the brand. The ColorPlus logo is actually a stylised rendition of the Greek letter Phi. It was designed on a cocktail napkin by Rajan Mudaliar, one of the founders of the company, during a flight across the pacific. During a press conference to launch the revolutionary stain - free,wrinkle - free range,the ColorPlus CEO ‘accidentally’ ColorPlus – Shirts Range Purple club. Range- Rs. 1440 to Rs. 2800