Dr.

Ketki Bhatti

Definition
Ethos A Greek word, which means both as individual character so also a community cuture. It is the characteristic spirit of culture, era or community. It is based on customs and tradition. They are neither judged right nor wrong.

The Indian Ethos is the outcome of the Hindu wayof life. Indian ethos means application of principles of managing an organisation revealed in out ancient wisdom described in Bhagwat Gita, Vedas, the Ramayana and Upanishads. It focuses on the principle- If you are good, the whole world is good. TQM can be assured through excellence at work through self-motivation and selfdevelopment.

Principles of Indian Ethos

Each soul is a potential GOD. Karma Yoga- Gita says that do your duty without ego and without calculations of gain or loss. One should believe in Nishkama Karma i.e. fruits of work should not be thought of while performing the duty. Why do I work?

Yogah Karmashu Kaushalam, Samatvan yoga uchyate- He who works with calm and even mind achieves the most. Self discoverer/ Know Yourself- Who are you? It is wisdom to know others. It is enlightenment to know ones self. -Lao Tzu.

So, understand yourself. The third eye- Dyana Chakshu- The eye of vision intuition, insight, foresight and such other divine qualities or values. Self-development: It is a continuous process. Perfection in work- Bhagwad Gita, pioneer of Modern Indian Industry- Dhirubhai Ambani: If you work with determination and with perfection, success will follow.

Genius is one percent inspiration and ninety-nine percent perspiration. - Albert Einstein. Before you start some work, always ask yourself three questions- Why am I doing it? What the result might me? And will I be successful? - Chanakya.

Present moment- Future depends on what action we are taking at present today. Self-motivation: Work as worship and nobody can encourage us more than ourselves, Do what you love to do and love what you are doing. Day-to-Day balanced life- Your mind is great friend if you control it but your mind is your greatest enemy if it controls you - Bhagwad Gita.

Dignity of work- Sarvabhutastha Atmanam Sarvabhutani Chatmani which means to treat all as equals. Archet dana manabhyam- Worship people not only with material things but also by showing respect to their enterprising divinity within. E.g. TATA- Employee (PMS).

Holism in Mgt.- Atmano Mokshartham Jagat Hitaya Cha i.e. Attain perfection in individual life as well as for the welfare of the world. Multinational companies following holistic mgt.practices: HP- Charity in health and Education activities. Matsushita Prayers- Meditation and uniform dress code. Microsoft Corp.- Donations for fighting AIDS.

Companies following Holistic and Vedic Mgt. Practices

Sr. No. Name of the Company Hindustan Lever Ltd. Holistic and Vedic Mgt. Practices 1 Shakti project for Rural Women development. ESOPs.

Wipro Ltd.

Tata Steel Ltd. Life Line Express Sahara India Ltd.

A unique effort of health services in Orissa.

CEO designated as Chief Managing Worker. Emphasis on individual and corporate character.

Excel Industries Ltd.

Bliss (Ananda)- Happiness of Self. Purusharthas of life. Development of proper mgt. system in the org. Assurance of all round development, growth and prosperity. Larger goal to achieve.

Indian Management: Lessons

From Bollywood Movies viz.:

Lagaan Swades Chak De Munnabhai MBBS 3 Idiots

Never try to be successful- Success is the by product of our quest for excellence. Simplicity is Life. Passion leads to excellence. Life is emotion mgt. not intelligence optimisation. Importance of one word in communication.

Lesson in Entrepreneurship. A lesson in teamwork-TQM. Spirit and power of team work. Will power and determination. Unity and focus on common goal. A lesson on humanity. A lesson on compassion and brotherhood. Lesson on Life and Equality.

Eastern Mgt. V/S Western Mgt.

Sr. No. 1 Points Indian and Eastern Management Helping other people to produce extra ordinary results. Western Management Concept of mgt. Getting things done through people.

Rights and duties

Duties given greater importance and rights are given secondary importance.
Training is given to change the values. Holistic approach is adopted. Equal emphasis is given to improve skills as well as values. Brain stilling.

Right becomes primary and duties become secondary.

Training is given to improve skills and not values.

Training

Decision making

Brain storming.

Development process

Integrated development, whole man approach, breath control and meditation is emphasized.

Physical, vital and mental only. Soul or spirit is ignored. Material development only even at the cost of man and nature. Profit at any cost

Motive

Material gain with a belief in achieving human and social welfare.

Guidance

Mgt. guided by consciousness i.e. soul interiorized mgt.

Mgt. guided by mind only.

Thank You!