Professional Documents
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Lecture 1: Introduction
Business
Business in an activity that satisfies human needs and wants by providing goods or services for private profit. Raymond Gloss & Harold Baker: Business is basically an activity of people working individually or with others for the purpose of producing & selling the goods or services that country requires.
B. O. Wheeler: Business is an institution organized & operated to provide goods & services to the society under the incentive of gain.
Common Features:
Satisfying needs and wants- The guiding principle Goods and Services the means to satisfy human needs and wants. Private profit- the payoff for satisfying needs So, an organization that earns profit by providing goods & services desired by its customers to satisfy their needs is called business.
Activities of business
Financing activities Investing activities Operating activities
Administrative Production Marketing & distribution Engineering Accounting & control Research & development Other related activities
Business Objectives
Survival, growth & social responsibility Profit
Nature of Business
Profit making institution Risk Creation of utility Use of capital Monetary value Regular transactions Service orientation
Characteristics of business
Social institution Creation of utility Going concern Monetary value Profit motive Regular transactions Risk Innovation Service orientation
What trends & challenges does business need to be aware of for tomorrow? The growing scarcity of resources The importance of international business The challenge of technology The need for improved productivity The increased importance of businesss social responsibility
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