Professional Documents
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COMPANY BACKGROUND
AirAsia was established in 1993 and commenced operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. Then, instead of starting from scratch, Mahathir advised Tony Fernandes, a Malaysian entrepreneur to buy an existing airline instead because of their heavily-indebted
He turning AirAsia, a failing government linked commercial airline, into a highly successful budget airline public- listed company. He introduced the first budget no frills airline, AirAsia to Malaysians with the tagline "Now everyone can fly".
Vision Statement
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.
Mission Statement
To be the best company to work for whereby employees are treated as part of a big family. Create a globally recognized ASEAN brand. To attain the lowest cost so that everyone can fly with Air Asia.
BOARD OF DIRECTORS
Vice President, ASEAN at Warner Music South East Asia (1999-2001). After graduating in London School of Economics, he worked with Virgin Atlantic and Richard Branson became his boss and mentor. Under his leadership, AA broke even within a mere 12 months and cleared its debt. Outperform Malaysias national carrier MAS, in terms of size, revenue, profit and popularity.
he worked in Arab-Malaysian Merchant Bank from 1988 to 1993 as a Portfolio Manager, managing both institutional and high networth individual clients investment funds.
he was appointed Executive Director of Innosabah Capital in 1994 Management Sdn Bhd, a subsidiary of Innosabah Securities Sdn Bhd. He subsequently acquired the shares of the joint venture partner of Innosabah Capital Management Sdn Bhd, which was later renamed Intrinsic Capital Management Sdn Bhd.
was named the Best Actuarial Student by the Life Insurance Institute of Malaysia in 1983.
received a BSc with Distinction (Magna Cum Laude) majoring in Finance in 1986, and an MBA in 1987 from Central Michigan University.
Other Products
Go Medic
Air Asia Go Insure Snack Attack
Go Holiday
Mobile.air.asia. com
Latest update
save 4% usage of kerosene increase the loading capacity by 450 kg also used by Malayian Airline (MAS)
Conclusion
low cost airline
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