Dante Gagelonia MP/KNN Editorial Coordinator

The mass media are diversified media technologies that are intended to reach a large audience by mass communication. (http://en.wikipedia.org/wiki/Mass_media) Diversified media technologies Large audience

Mass communication

 Seven Mass Media categorization

Print from the late 15th century Recordings from the late 19th century Cinema from about 1900 Radio from about 1910 Television from about 1950 Internet from about 1990 Mobile phones from about 2000

and video games!

Print

Radio

Television

Digital/Social

Print

Radio

TV

Tangible media that is distributed Needs publishing and physical management Usually released as books, newspapers, and magazines Can be cheap or expensive to produce

Research

Printing

Distribution

Writing

Proofing

Sale

Editing

Layout

Audible media that is broadcasted Easy to distribute to listeners Usually released in segments, blocks, and programs Relatively inexpensive to produce and air

Video media Primarily broadcast or shown in special venues Usually released in segments, blocks, and programs Usually expensive to produce and air

Research Scripting Setup

Printing Editing Shooting

Airing Recycling

Hybrid media broadcast and reception Covers Internet venues and mobile phones Uses elements from print, radio, and television Easy to create and distribute material, often for free

Print [Text] Digital Media Film/Television [Video]

Radio [Audio]

Print [Text] Digital Media Film/Television [Video]

Radio [Audio]

YOU!

 All media relies on two things:

The medium Decide what medium youll be using How many people do you want to reach? What are the limitations of your medium? The message What do you want to say? How much do you want to say? Why do you want to say it?

 The basic process:

Figure out your available resources (money, people, time, hardware) Make a production plan Schedule Materials required Outlets to be used Generate content Use the tools of your medium Publish/release your material Monitor and learn from the results Produce more

Dante Gagelonia MP/KNN Editorial Coordinator