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Introduction
What is Departmentation?
Not only confined to term departments but it includes divisions, sections & job also
Knowledge & skills-People are grouped by what they know Work process-Workers are grouped based on the process or activity used by the worker Business Function-Grouping by the basic function in organization Time- When work is done, for example: shifts in a factory or hotel or hospital
Contd
Output-Grouping based on the products or services that the employee works on Client-Grouping based on the type of clients their work is ultimately sold to Places-Groups are based on the geographical areas that they serve
Specialization- Departmentation should reflect the specialization in performing work Coordination- Best results achieved when activities are performed in coordination Control-Process of analyzing whether intended results are being achieved.
Contd
Economy-Balance should be maintained b/w cost of creating a department & its contributions Local conditions-More important for organizations operated in different geographical areas Human considerations- Human factor plays an important role
Disadvantages
De-emphasis of overall companys objectives Reduces coordination b/w functions Responsibility for profits is at the top only Slow adaptation to change in environment Limits development of general managers Overspecializes & narrow viewpoint of key personnel
Principle of attainment of enterprise objectives Principle of comprehensive department Principle of inter-departmental co-operation Principle of promotion of specialization Principle of cost benefit analysis
Contd
Principle of top-management control Principle of flexibility Principle of better utilization of resources Principle of human consideration Principle of special attention to key-results areas Principle of autonomous feeling of departmental heads
Types of Departmentation
Functional Departmentation:- Grouping of departments is done on the basis of functions such as production, finance, marketing sales purchase & personnel Further sub division of functions may be formed like marketing can be divided into advertisement sales & after sales
Contd...
CEO
PRODUCTION
FINANCE
MARKETING
PERSONAL
ADVERTISEMENT
SALES
MARKET RESEARCH
Contd
Functions divided into 2 parts:Basic functions- Production Marketing finance & personnel Secondary functions-Further parts of basic functions like production- production planning , R&D, quality control & marketing handling
Contd
It leads to increase conflicts & coordination problem among departments Overspecialization or lack of general management
Types of Departmentation
Products Departmentation:- Grouping of activities & departments formed are given name on the basis of products manufactured in an organization Applied where there is a large range of products are manufactured Applied where there are several product lines & functional departments fails
Contd
CEO
HEAD TV DIVISION
HEAD COMPUTER
Contd
Disadvantages: Expensive as duplication of service functions occurs in various product divisions Customers & dealers have to deal with different persons for complaints & information of different products
Types of Departmentation
Territories Departmentation: Geographical regions are adopted for main division as well as for subdivision purposes Territorial departmentation are adopted when organizations activities are physically dispersed in different locations Useful where business is on international & national level
Contd
CEO
Contd
Disadvantages: Communication problem b/w head office & regional office due to lack of communication at some places Coordination b/w various divisions may become difficult It leads to duplication of activities which may cost higher
Types of Departmentation
Customers Departmentation: When departments are made to cater different kind of customers Widely followed in subdividing activities of the marketing department Helps in supplying good in accordance with the peculiar needs of customer
Contd
HEAD MARKETING
HEAD WHOLSALE
HEAD RETAIL
HEAD EXPORT
Contd
Disadvantages: Sales being the exclusive field of its applications , coordination may appear difficult b/w sales function & other enterprise functions Specialized sales staff may become idle with the downward movement of sales to any specified group of customers
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