AMUL

Type Industry Founded Key people Revenue Employee -

Cooperative Dairy 1946 Dr. Verghese kurien INR 67.11billion (2008-2009) Marketing arm: 735 Milk producers: 2.8 million

KEY FACTS

AMUL means priceless in Sanskrit Amoolya Brand name managed by an apex cooperation organization GCMMF Worlds biggest vegetarian cheese brand Worlds largest pouched milk brand Largest food brand in India Spurred the white revolution in India Accreditation with 9001 and HACCP certification by QAS, Australia.

GCMMF: AN OVERVIEW

Members

13 district cooperative milk producers Union

No. of Producer Members

2.79 million

No. of Village Societies

13,328

Total Milk handling capacity

11.22 million liters per day

SALES FIGURE
Total milk procurement by our member unions during the year 2012-13 averaged 131.03 lakh kilograms (13.10 million kg) per day. Federation registered an impressive growth of 17.72 per cent to reach Rs.13735.15 crores while last year, turnover was Rs. 11668.00 crores exports of milk products registered an impressive growth of 45% Sales of Amul Cream in long-life UHT packaging also increased by 57% in value terms. Entire value-added milk beverages range registered quantum value growth of 27%

PRODUCTS
Dairy

PRODUCTS
Frozen

PRODUCTS
Fresh line

SALES TEAM

RANK

RESPONSIBILITY

RANK
MD GM AGM Deputy Manager Branch Manager Assistant Manager Senior Executive Moderate Executive Junior executive Territory Sales In charge Salesman

RESPONSIBILITY

MD
Chief General Manager Zonal Manager Branch Manager

Officer In Charge Territory Sales

DISTRIBUTION CHANNEL
Factory

Slack 1 C&F

Distributer

Super

Sub distributer
Slack 2 Retailer Consumer

FACTORY
List of factory

Anand G. Nagar godhra Himatnagar JairamBati Khatraj Kolkata Jairambati Mehsana Mogar Palanpur vadodra

FINDING
Warehouse: FIFO is not following properly. Lack of space in warehouse. Over stacking of product. Lack of walking space. Lack of automation. Logistics: Large waiting period for trucks for unloading the goods. Large number of damaged product from inertial unloading. Slack1 truck detail was not updated in SAP.

RECOMMENDATIONS
o

o o

Use small vehicle to deliver small consignment with in 100km. Provide training to distributers to use online order placing system. Suggest distributor to establish their warehouse near by NH or on main road. Use FIFO properly in warehouse. Establish dry and wet product warehouse together or nearby.

THANK YOU..