Fundamentals of Marketing

DTDC No.1 Courier Company

DTDC FACT SHEET

Founded in 1990 Headquartered at Bangalore 4 Zonal Offices 15 Regional Offices 204 Branch Offices Present at > 450 District HQs 4,000+ Channel Partners 10,000 Serviceable Pincodes 13,000 people in operations 7 million shipments handled per month 40% equity by Reliance ADAG (one of Indias leading conglomerates)

Punjab 4 Branches

Delhi 12 Branches

Jammu 2 Branches Himachal Pradesh 2 Branches Uttaranchal 1 Branch

DTDC FOOTPRINTS IN INDIA

Uttar Pradesh 10 Branches

Haryana 6 Branches
Rajasthan 2 Branches Madhya Pradesh 1 Branch

7 North Eastern States 8 Branches

Gujarat 8 Branches

Bihar 2 Branches

Corporate Office (1)

Jharkhand 2 Branches

Zonal Offices (4)

Maharashtra 14 Branches Orissa 8 Branches

West Bengal 14 Branches

Regional Offices (15)

Branch Offices (204) Channel Partners 4,000+

Goa 1 Branch

Karnataka 15 Branches

Andhra Pradesh 21 Branches

Chattisgarh 2 Branches

Kerala 8 Branches

Tamilnadu 14 Branches

DTDC SERVICES MAKING THE WORLD SMARTER

Premium Express Products PEP

Assured Delivery 100% Money-Back-Guarantee Service to Metros, Tier II & III Cities Delivery of both Dox & Parcels Tamper-proof Security Pouch Email & SMS Alerts providing delivery confirmation Seamless service through Premium Product Team

DTDC Target Market

Corporate, Companies and Retail Bookings

Product Features and Pricing

Consignment delivered in 48 hours guaranteed Refund policy applicable Rs.50 for within city, Rs.150 for all India Consignment delivered in 24 hours guaranteed Refund policy applicable Rs.150 for within city, Rs.350 for all India

Mass mailing services launched for bulk courier services like telecom, universities etc. No money back applicable Rs.15 per consignment for 100 gms for within city and all India

Advertising Logo on Trucks. Mass SMS Website

Branded logistics accessories

Advertising Strategy

Hyperlink Exchanges

Branded emplyee dress

Branding Franchised retail outlets

.

Additional Promotional Tools Offered

SMS alerts Alerts are pertaining to very important legal and policy news. To register visit: http://www.dtdc.com/SMSAl ert/register.aspx

Desktop Alert It is a rich internet application that resides on desktop and is managed by the server component of Manupatra platform. To Download Log on to: http://www.dtdc.com/downloads /lnp/

Additional Complimentary Services

Webinar Training Web conference is used to impart training to its vendors and customers http://www.dtdc.in/etc/mail er/webinarTraining/manu_w ebinar.html

Ranch

Apps DTDC iPhone/ iPad /Blackberry Application gives instant access to entire set of case law & legislation database as available on www.manupatra.com & allows you to search the comprehensive library http://www.dtdc.com/Apps

Competitors

LAUNCH AND GROWTH of First Flight

Step 1
Planned to start and grow in phases

Ste p2
Initial startup was in MUMBAI

Step 3
Only targetted small consignment

Step 4
Gave timelines for adding services

Ste p5
Sponsored a conference in Goa

Ste p6
Launched IT enabled services

Ste p7
Launched ecommerc e services

Start-up Year 1995

Launch Year 1996

Launch Year 2001

Year 2001

SILF 2001

Launch Year 2004

Launch Year 2006

SWOT ANALYSIS Primary factors

Strengths
Offer customized online product Conduct events More office/agent locations. Value added services like sms, desktop etc. More active in media Conducts essay competion in law colleges this implaing manupatra in mind. Training to vendors and customers

Weaknesses
New industry Promoters not from courier industry Backing is from non publishing company No cler laws by Government Postal department had monopoly and price control

Opportunities
Online market is still virgin in class B abd C cities Training can fetch big repeat orders Corporates need to be tapped in organised fashion. Reference scheme is not prevelant in industry.

Threats
Attrition IIT and IIM graduates reluctant to join courier industry