Food Industry

Presented By:
Name
Udit Bhojani Dimple Damniwala Tanvi Dodiya

Roll No
9 18 20

Nikita Ghotgalkar
Priya Gindra Shweta Kotain

28
29 45

 With increasing disposable income and changing attitude, the exposure to various global cuisines has become easier. The demand for various fast food items is rising in India. The most popular of them all is Pizza, which is now one of the most favorite fast food items of the Indians.

Major Pizza Companies

Pizza Hut and Dominos..

Dominos and Pizza hut, the two big USA fast food giants entered India in 1996. While Pizza Hut relied on its USP of dining experience, Dominos USP was a 30 min. delivery frame. To penetrate the market, both the players redefined their recipes to suit the Indian taste.

 Pizza hut is the worlds largest casual dining restaurant chain with over 13,000 restaurants across 97 countries and 143 stores across 34 cities in India. Dominos India has grown into a countrywide network of more than 300 stores.

Objectives
To find out the market strategies of both the brands. To find out the comparative analysis between Pizza Hut and Domino's Pizza. To check out the preferences of the people or the consumers. To find out which brand i.e. Domino's Pizza or Pizza Hut is more preferred by people.

Design of Study
Methodology used: Exploratory Research. Source of Data:
Primary Data: It includes questionnaires, survey and word of mouth. Secondary Data: The Secondary data used includes Company records, past data records, internet sources .

Sampling Plan: The Sample size used for this study is 50

respondents who have experienced the service of Pizza Hut and Domino's Pizza

Sampling Method: Convenient sampling.

Data collection instrument: Questionnaire

Age bifurcation
40 35 30 25 20 15 10 5 0 0 to 15 16 to 30 30 to 45 46 and above 2 9 35

How often do you visit pizza outlets?

4%
10% Weekly 24% Once in 2 weeks Once in a 1 month 62%

Once in 3months

Which Pizza Outlet you generally visit or order from?

16% 40% Pizza Hut

Domino's
44% Others

Which brand you prefer in terms of quality of food offered?

44% 56% Pizza Hut Domino's

Which brand provides more variety/options in pizza?

50%

50% Pizza Hut Domino's

Which brand provides more variety/option in menu other than pizza i.e. appetizers, beverages, desserts, etc.?

40% Pizza Hut 60%

Domino's

What do you prefer in terms of ambience/ a place for dining?

30%
Pizza hut Domino's 70%

What do you prefer in terms of customer service?

40% Pizza hut Domino's 60%

Which brand is more pocket friendly?

32%

Pizza hut 68% Domino's

Which among the two brands has less waiting time in outlet?

48% 52%

Pizza Hut Domino's

What do you prefer for home delivery service?

20%

Pizza Hut Domino's 80%

Strategies
Positioning:
Domino's Pizza - Fastest serving pizza outlet and quenching hunger Pizza Hut-Unique dinning Experience.

Strategic Formulation:
Domino's Pizza- Overall Cost leadership and Focus Achieved effectively by Domino's Pizza
Brand relates to service and delivery Do not promote dining experience nor spend revenue on it. Vision-

Strategies
Pizza Hut- Premium Price
Committed for providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal. Stresses heavily on the dining experience and the ambience.

Strategies
Creation, Communication and Capturing Value
Domino's Pizza
Always maintained its position in market with its constant product innovation and maintenance of stringent service standards. A reputation for being home delivery specialist . Constantly strives to develop products that suit the tastes of its consumers. Think global and act local Motto- providing value for money at affordable products . Initiatives such as Fun Meal and Pizza Mania. Precision Marketing Khushiyon ki Home Delivery . Hungry Kya?.

Strategies
Creation, Communication and Capturing Value
Pizza hut
Pizza Hut break into a Boogie at restaurants in Delhi and Mumbai and do the Bhangra in Chandigarh and Amritsar Bell hangs at each Pizza Hut restaurant Menu evolved and expanded to cater to the changing needs and specific preferences of customers in different parts of the world Discount coupons on delivery Organizes birthday bashes, kitty parties and corporate lunches.

Strategies
Brand Building through Advertisements
August 2000, dominos launched the Hungry Kya? campaign. In July 2001, Pizza Hut launched the Good time starts with great pizzas campaign. Dominos and Pizza Hut also had advertisements with special offers like the weekday Rs 99 per person offer by pizza hut and new different pizzas like the 3 cheese pizza and the new Boloroni pizza by dominos.

Conclusion and Recommendations

Conclusion: Both the companies are good in achieving their goal and are equally good in achieving what they intend to. Pizza Hut is preferred over Domino's Pizza in terms of Varity of Pizzas Good ambience Services offered Quality of pizzas Waiting time in the outlet

Conclusion
Domino's Pizza is being preferred over pizza-hut in terms of: Door step services Low pricing So, According to our survey, we can say that due to these qualities Pizza-hut dominates Domino's Pizza.

Recommendation
For Domino's Pizza Increase varieties in Pizzas.. Increase the quality of Pizzas. Make good ambiance. For Pizza Hut Should focus on Low price customers: reduce the menu cats, it is expensive for middle class Indian. Make Door step services better.

References
http://www.scribd.com/doc/16314990/Comparative-AnalysisBetween-Pizza-Hut-and-Domminos http://www.scribd.com/doc/25371457/Pizza-Hut-andDominos-marketing-strategy http://www.scribd.com/doc/42978212/Pizza-Hut-andDominos-A-comparative-analysis http://www.pizzahut.co.in/ http://www.dominos.co.in/