are healthy When you are happy, we are Mission & Vision Mission
Bringing prosperity into rural families of India through
co-operative efforts and providing customers with hygienic, affordable and convenient supply of " Fresh and Healthy " food products. Vision To be a progressive billion dollar organization with a pan India foot print by 2012. To achieve this by delighting customers with "Fresh and Healthy" food products, those are a benchmark for quality in the industry. Board of Directors Sri D. Seetharamiah, Chairman, Dr. V. Nagaraja Naidu, Director, Sri N. P Ramakrishna, Director, Smt N. Bhuvaneswari, Vice-Chairman & Managing Director, Dr. N. R Sivaswamy, Director, Dr. A. Appa Rao, Director, Sri Nara Lokesh, Executive Director, Corporate Management Team Dr. M. SambaSiva Rao, President, CA A Prabhakara Naidu, Sr General Manager - Finance & Accounts Umakanta Barik, Company Secretary, K Durga Prasada Rao, Chief Operating Officer - Dairy Division, S Jagdish Krishnan, Chief Operating Officer - Retail Division, Anil Kumar Srivastava, Chief Operating Officer - Agri Business Division DAIRY PRODUCTS Milk & Milk Products
Flagship store – Spread over 2500 sft with a merchandise mix which fulfills all the essential home needs of the Indian housewife. This includes Fresh fruits and vegetables, grocery, processed food, cleaning aids, General merchandise, bakery, dairy, beverages, and frozen food. Daily format store – Spread over 1000 sft, this is essentially a food store with wide daily fresh needs and the immediate top up needs of the consumer. Rural Retail Fresh @ Heritage
Formats: fresh@ has two formats of
stores Flagship store – Spread over 2500 sft with a merchandise mix which fulfills all the essential home needs of the Indian housewife. This includes Fresh fruits and vegetables, grocery, processed food, cleaning aids, General merchandise, bakery, dairy, beverages, and frozen food. Daily format store – Spread over 1000 sft, this is essentially a food store with wide daily fresh needs and the immediate top up needs of the consumer. Team S Jagdish Krishnan Chief Operating Officer - Retail Division Devendra Kumar AGM Operations P Satya Pradeep Head - Quality Assurance & Product Development A Arulanandam Head - Logistics & Warehouse CH Raja Babu Head - Projects Shivakumar R AGM - HR Manoj S Warrier Head - Solutions & Technology Vipul Bhushan Head - B & M FMCG and PF Ramesh M Sharma Head B&M F&V and Staples DIVISON Team Dr I V Subba Rao Advisor Dr M Ramachandram Head - Agri Business Division C V S Kaleswar Rao Head - HR S Rama Mohan Prasad Head - IPH - Mulugu S Senthil A.G.M – IPH - Mattam G Vinod Kumar AGM - Materials P Satya Pradeep Head – QA & PD Manoj S Warrier Head – IT Contact Farming Value proposition for farmers
Vegetables and seasonal fruits are
produced through contract farmers and reach pack houses via collection centres strategically located in identified villages for washing, sorting, grading and packing and despatch to the retail stores through Pack Houses Agri Division has two State of the Art Integrated Pack Houses (IPH), first of its kind in India: One at Mattam (V), Santhipuram (M), Chittoor Dt., AP to cater Chennai and Bangalore Markets and; The other at Adavi Masjid (V), Mulugu (M), Medak Dt., AP to supply Hyderabad Market THANK YOU