Attitudes and Beliefs

Attitude
A learned, global

evaluation of an object (person, place, or issue) that influences thought and action

Characteristics of Attitudes
1. Attitudes are learned. 2. Attitudes are global,

typically emotional, evaluations. 3. Attitudes influence thought and action.

Values
Are ideals , guiding

principles in ones life They are our conceptions of the desirable means and ends of action

Beliefs
Are

more specific and cognitive Cognitions about the world - subjective probabilities that an object has a particular attribute or that an action will lead to a

Beliefs
Girls talk more about relationships than do

guys. Maintaining a vegetarian diet improves your state of mind. Video games are addictive. A daily dose of religion uplifts the spirits.

Beliefs
are perceptions or hypotheses about the world Prescriptive Beliefs are ought or should statements that express conceptions of preferred end states
Descriptive Beliefs
People

should vote in every election The minimum wage should be increased