Professional Documents
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Da le M. St eph en s, Specia list U t a h St a t e Office of Edu ca t ion Applied Tech n ology E du ca t ion Ser vices 250 E 500 So, P.O. Box 144200 Sa lt La ke Cit y, U t a h 84114-4200 Ph on e (801) 538-7867 Fa x (801) 538-7868 E m a il a ddr ess dst eph en @u soe.k12.u t .u s
M ark etin g
Did you k n ow ?
1 2 3 4 5 6 7 1/3 LU- TRA EX- $HI 60% COR JOB BRI NSF CITI GHE CEO NER S IN CAN ERA NG ST/ S STO USA T BLE WO LO AME NE ARE SKI RK WES RIC OF MK LLS WIT TPA A ENTJO H Y HAV TRE BS PEO E PRE PLE MKT NEU BAC RSH K IP 8 25% GRO WT H IN USA
2 Lubricant
3 Transferable Skills
Ma r k et i n g
6 60% CEOs in America
5 $ Highest/Lowest Pay
7 Cornerstone Entrepreneurship
D efi n i t i on of Ma r k et i n g
Ma r ket in g is t h e pr ocess of d e ve lo pi n g , p ro m o ti n g , a n d d i s tri bu ti n g pr odu ct s in or der t o sa t isfy cu st om e r s n eeds a nd wa n t s.
P ro d u c ts
Wh a t Are P ro d u c ts ?
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Go o d s
Id e a s
Se r v i c e s
The Four Ps
Of Marketing 1. Product 2. Place 3. Price 4. Promotion
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Place
Distribution is getting the right product to the right place at the right time in the right amount and in the right condition. (For example: You dont want parkas delivered to a service station in Las Vegas!) Distribution Storage & Warehousing Transporting
Price
Determining a dollar amount at which we can sell the product. Costs: Production Wholesale / Retail Compare to Competition Profit Margin Value
Promotion
Making potential customers aware of a product in a positive way so they will want to buy it. Packaging Advertising Personal Selling Sales Promotion: Coupons, Discounts
The Four Ps
1. Product 2. Place 3. Price 4. Promotion
The 7 Functions
1. Financing 2. Pricing 3. Promotion 4. Product/Service Mgmt 5. Distribution 6. Selling 7. Information Mgmt
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