DEPARTMENT OF BUSINESS MANAGEMENT DR. HARI SINGH GOUR CENTRAL UNIVERSITY SAGAR (M.P.

BERGER PAINT
BBA IIND (HONS)
UNDER THE GUIDANCE OF

A PROJECT REPORT ON

MR.GIRBAL SINGH LODHI

SUBMITTED BY

SANTOSH SONI

INTRODUCTION TO BERGER
The name Berger or Lewis Berger is today synonymous with colour worldwide. But actually the origin of the name dates back to over two & a half centuries in England in 1760, when a young colour chemist named Lewis Berger, started manufacturing in Europe, 'Prussian blue' using a secret process that every designer and householder coveted. Mr. Berger perfected this process & art of the blue colour, which was the colour of most military uniform of that time. Enriched by the imagination of Lewis Berger, the unending quest for creation and innovation in the world of colour & paints still continues. The history of Berger Paints India Limited as a company started in 1923 as Hadfield's (India) Limited which was a small colonial venture producing ready- mixed stiff paints, varnishes and distempers setup on a 2 acres of land in one of India's first industrial towns close to Kolkata in Howrah, Bengal. Subsequently in 1947, British Paints (Holdings) Limited, an international consortium of paint manufacturing companies bought over Hadfield's (India) Limited and thus the name changed to British Paints (India) Ltd. The gentleman who took over, as its first managing director was Mr. Alexender Vernon Niblet, an Englishman who was later on followed by Mr. Alfred Godwin in 1962.

BOARD OF DIRECTOR

SCOPE OF THE STUDY

TITLE OF THE PROJECT To Study of Distribution Channel and Comparison Between Its Peers Group For Berger Paint OBJECTIVE OF STUDY Primary Objective: To gain the knowledge about distribution channel. Secondary Objective: To find the customer preference regarding the facility provided by the company. Customer response related to services which provided by the company.

Channel Management
Need > Every manufacturer needs to reach to customers in the market by either ways. Options to reach the Customer are as under :Manufacturer. / Producer Wholesaler Retailer

Customer
[ Indirect Marketing Concept ]

COMPANY COMPARISON
Asian Paints INTERIOR WALLS PAINTS: EXTERIOR WALLS PAINTS: Dulux Paints India INTERIOR WALLS AND CEILINGS EXTERIOR WALLS WOODEN SURFACE Kansai Nerolac Paints Ltd India INTERIORSURFACESPAINTS Water Based: Distemper: Solvent Based: Enamels: Emulsions: Cement: Special:

Research and Methodology

Research Methodology Research design: Data collection methods: Primary data: Sources of primary data: Secondary Data: Data analysis and interpretation Preparation of report: Sampling Unit: Sampling Methodology:

FINDINGS
From the analysis of the data collected, we conclude that: Company should focus upon behavior of company personal. Enamel is highly demanded in Sagar area. 35% market covered by Berger paint. Most of dealer prefer Trip and cash scheme which provide by company. Sale of Enamel is 60% and the sale of Emulsion is 40%. Average turnover of the Shop is approximate 5-7 lack. Percentage sale of wood coating is approximate 35%.

SWOT ANALYSIS
Strengths Imp of brand image as barriers to new entrants Good technology backup. Weakness Raw materials scarcity Requirement of high working capital Real estate in a depression phase. Opportunities Fiscal incentives provided by Government. Commodity to fmcg Rise in disposable income Threats Foreign companies entering as sole players

SUGGESTION & RECOMMENDATIONS:

During my training of two months in Berger paint India Limited, I observed that Berger paint is establishing its position in the Indian market in terms of its decorative paint. But there is a lot of scope for its improvement in the level of customer service provided by the company. So here are some suggestions and recommendations for the company for improving their customer service. Grievance Redressed: Turnaround time: Quality of products: -