What Is a Casual-Service (Midscale) Restaurant?

A sit-down restaurant offering alcoholic beverages that markets to singles, couples, and businesspersons with check averaging lower than that of an upscale restaurant and higher than that of a familyservice restaurant in its geographic area.

Discovering Hospitality and Tourism, 2nd Ed. Ninemeier and Perdue

2008 Pearson Education, Inc. Upper Saddle River, NJ 07458

O.H. 13.1

Some Responsibilities of CasualService Restaurant Managers Are Similar to Managers in Other Segments
Forecast future business volumes Assure that resources are available to serve guests Utilize effective supervision practices Facilitate teamwork efforts

Discovering Hospitality and Tourism, 2nd Ed. Ninemeier and Perdue

2008 Pearson Education, Inc. Upper Saddle River, NJ 07458

O.H. 13.2

Some Responsibilities of CasualService Restaurant Managers That Differ from Managers in Other Segments
Special concerns about the service of alcoholic beverages Use of a kitchen manager rather than a chef Those in multi-unit chains must incorporate menus, staffing patterns, and procedures developed by others
Discovering Hospitality and Tourism, 2nd Ed. Ninemeier and Perdue 2008 Pearson Education, Inc. Upper Saddle River, NJ 07458

O.H. 13.3

Possible Menu Categories in Casual-Service Restaurants

Appetizers Soups Salads Lunch specials Seafood entres Poultry entres Hamburgers Fajitas Side dishes (accompaniments) Healthy items Nonalcoholic beverages Premium drinks (typically tied to a promotion with liquor distributors or distillers) Beer, wine, spirits
2008 Pearson Education, Inc. Upper Saddle River, NJ 07458

Discovering Hospitality and Tourism, 2nd Ed. Ninemeier and Perdue

O.H. 13.4

Some Guests in Casual-Service Restaurant Bars:

Are waiting for a table in the restaurant. Are consuming their meal in the bar. Have returned to the bar after consuming their meal in the restaurant. Are visiting the property only for beverage service.

Discovering Hospitality and Tourism, 2nd Ed. Ninemeier and Perdue

2008 Pearson Education, Inc. Upper Saddle River, NJ 07458

O.H. 13.5

Special Alcoholic Beverage Concerns in Casual-Service Properties

Bars are integral to the restaurants layout/design Many young people visit these properties Managers must utilize special concerns/tactics as they monitor alcoholic beverage service Proper training is critical

Discovering Hospitality and Tourism, 2nd Ed. Ninemeier and Perdue

2008 Pearson Education, Inc. Upper Saddle River, NJ 07458

O.H. 13.6

Midscale (Casual Dining) Restaurants: Route to the Top

Discovering Hospitality and Tourism, 2nd Ed. Ninemeier and Perdue

2008 Pearson Education, Inc. Upper Saddle River, NJ 07458

O.H. 13.7

Challenges Confronting Casual-Service Restaurants

Labor resources (high turnover rates) Finding the correct balance between quality and costs Finding ways that allow technology to be helpful Increased competition

Discovering Hospitality and Tourism, 2nd Ed. Ninemeier and Perdue

2008 Pearson Education, Inc. Upper Saddle River, NJ 07458

O.H. 13.8