ORGANISATION STUDY AT LUNAR RUBBERS PVT. LTD.

PRESENTED BY, JOSE JAMES GUIDED BY MR. VIVEK MENON (ASST. PROFESSOR)

INTRODUCTION
THE FLAGSHIP COMPANY OF LUNAR GROUP, FOUNDED IN THE YEAR 1976 BY MR. ISSAC JOSEPH. ENGAGED IN THE MANUFACTURING AND MARKETING OF CHAPPALS,UMBRELLAS AND BAGS. THE COMPANY IS CERTIFIED WITH ISO 9001-2000 IN THE YEAR 2004

HIGHLY POPULAR IN DOMESTIC MARKET AND IN THE SAUDI ARABIA, OMAN, UAE
AND KUWAIT, .

COMPANY PROFILE
MANAGING DIRECTOR UNIT STARTED : ISSAC JOSEPH : 1976

SMALL SCALE INDUSTRY

PVT. COMPANY HEAD QUARTERS

: 1982 (REGISTERED)
: 1993 :THODUPUZHA.

BRANCHS

: THODUPUZHA, MUNDAKAYAM, COIMBATORE,

AND MYSORE.

NATURE OF BUSINESS

: MANUFACTURER AND EXPORTERS OF

CHAPPALS, UMBRELLA AND BAGS

PRODUCT PROFILE

LUNAR CHAPPALS

LUNAR SCHOOL BAGS

LUNAR PRODUCTS

LUNAR UMBRELLA

TOURISM VENTURES

VISION TO BECOME A LEADING PLAYER IN FOOTWEAR INDUSTRY BY PROVIDING QUALITY PRODUCTS TO THE CUSTOMERS.

MISSION
OPTIMUM UTILIZATION OF RESOURCES. TO MAINTAIN INTERNAL QUALITY SYSTEM STANDARD.

TO PROVIDE SOCIETY WITH SUPERIOR PRODUCTS AND THE EMPLOYEES WITH GOOD WORKING ENVIRONMENT.

ORGANIZATION STRUCTURE OF LUNAR RUBBERS PVT LTD

DEPARTMENTS
FINANCE DEPARTMENT MARKETING DEPARTMENT PURCHASE AND HR DEPARTMENT PRODUCTION DEPARTMENT

FINANCE DEPARTMENT
Finance Manager

Accounts Officer I

Accounts Officer II

Junior Accounts Officer I

Junior Accounts Officer II

Clerk

Clerk

PROCEDURES RASING AND APPLICATION OF FUNDS RESERVE & SURPLUS FUNDS WAGES AND SALARY DAY TO DAY ACTIVITIES BANKS SECURED LOAN UNSECURED LOAN

PAID UP CAPITAL

MARKETING

PRODUCTION

PURCHASE

ADVT PROMOTIONS

RAW MATERIELS
MACHINERY

WORKERS

EMPLOYEES

DUTIES OF DEPARTMENT HEADS

FINANCE MANAGER
o HEAD OF DEPARTMENT ADVICE MD ON MATTERS AND MATTERS FINANCE

ACCOUNTS MANAGER 1
OVERALL RESPONSIBILITY OF ACCOUNTS VERIFICATION OF JOURNAL BILL AND VOUCHERS PREPARATION OF MONTHLY TRIAL BALANCE FINALIZATION OF CLOSING ENTRIES

ACCOUNTS MANAGER 2
DATA ENTRY OF RAW MATERIAL PURCHASE VERIFICATION OF SALES INVOICES ALL WORK RELATING TO SALES TAX VERIFICATION OF ACCOUNTS RELATED TO DIFFERENT BRANCH

FINANCE ACCOUNT

o o

VERIFY ALL PURCHASE BILLS VERIFY ALL CASH PAYMENTS

MARKETING DEPARTMENT
Marketing Manager

Area Manager

Area Manager

Field

Field

Area Manager (Idukki)

Area Manager (konni)

Field Representative

Field Representative

Agency Network (Out of state)

PROCEDURES
Collect Orders

Inform the dispatch department

Check the orders

Analyze the Sales

Promotions

DISTRIBUTION NETWORK
Agencies / Wholesalers

Company

Sub-Whole Sales

Retailer

Consumer

DUTIES OF DEPARTMENTAL HEAD

MARKETING MANAGER
OVERALL RESPONSIBILITY OF THE MARKETING ACTIVITIES MARKET DEVELOPMENT PROMOTIONAL ACTIVITIES

COLLECT OF MARKET DATA

PURCHASE DEPARTMENT
Purchase Manager

Executive Officer

Officer

Junior Officer

Senior Assistant Officer

Office Assistant

Clerk

PROCEDURE
Purchase department
Order collection Purchase

Local Purchase
Office stationary Plumping materials Electrical items

Material Purchase
Raw Material Machinery

DUTIES OF DEPARTMENTAL HEAD

OVERALL RESPONSIBILITY OF THE PURCHASE ACTIVITY PURCHASE BILL VERIFICATION AND RECOMMENDING PAYMENT MAINTENANCE AND CONTROL OF THE STOCK REGISTER

HR DEPARTMENT

HR Manager

Asst.HR Manager

STAFF

PROCEDURES

HR Department

Staffing
Recruitment Selection Training Performance appraisal promotion

Records
Personnel files Leave records

Wages & Salary

Payments Allowances Bonus Loans

Grievance Redressal
Welfare measures

CONTINUED..
STAFFING
Recruitment
Internal sources Transfer and promotions External sources Press advertisement Educational Institution Placement Agencies

Selection
Preliminary Interview Selection Interview Reference Checks Final Approval

Training
On-the-job training

Performance Appraisal
Yearly ,by the top management

Promotion
On the appraisal by top management

DUTIES OF DEPARTMENTAL HEAD

MANAGE THE DAY TO DAY OPERATIONS OF HUMAN RESOURCE OFFICE COORDINATES IMPLEMENTATION OF SERVICES, POLICIES AND PROGRAMMES THROUGH HUMAN RESOURCE STAFF.

RESPONSIBLE FOR AREAS LIKE RECRUITING, STAFFING AND PERFORMANCE MANAGEMENT.

ALSO RESPONSIBLE FOR EMPLOYEE ORIENTATION, DEVELOPMENT AND TRAINING, EMPLOYEE WELFARE, COMPENSATION AND BENEFIT ADMINISTRATION

PRODUCTION DEPARTMENT
Production Manager

Works Manager

Maintance Manager

Supervisor

Supervisor

Worker

Mechanic

Plumber

Electrician

PRODUCTION PROCESS CHART HAWAI CHAPPALS

DUTIES OF DEPARTMENT HEAD

OVERALL RESPONSIBILITY OF THE PLANT.
QUALITY OF PRODUCTION EFFICIENT OPERATION OF THE PLANT.

SWOT ANALYSIS
STRENGTHS
Second largest manufacture of hawai chappals in kerala. Since lunar's products are manufactured as per the strict quality guidelines, they are able to make high quality products.

Easy availability of raw materials helps the company to manufacture products at lower prices.
Company has a policy of continuous development and innovation in products, which enables it to maintain high market share (43% in kerala market).

Frequent meeting between the owners and employees helps to build a good employer employee relationship.
An iso 9001-2000 certified company. WEAKNESSES No special educational qualification is considered during recruitment of factory workers Less advertisement of lunar umbrellas

OPPORTUNITIES
Globalization of the economy has helped the company to overcome operational restrictions and to make strategic alliance Scope for mobilizing funds widened

Since, the products are used in all walks of life the company can target all types of income group.
The company can extent the market to more foreign countries. Since the company has introduced different varieties of products, it help the company to enlarge its market share. THREATS Increasing competition due to liberalization of the economy.

Fast changing technology

The young generation exhibits less interest in buying lunar foot wears. Well designed products from the other companies.

Price variation in the rubber market

CONCLUSION
LUNAR IS A NAME THAT STANDS FOR QUALITY HAWAI FOOTWEAR. THIS

COMPANY IS MAINLY PRODUCING HAWAI CHAPPALS AND UMBRELLAS. LUNAR

PRODUCTS ARE MANUFACTURED AS PER STRICT QUALITY GUIDELINES. THE COMMITMENT AND EFFICIENCY OF EMPLOYEES HELPED LUNAR PRODUCTS TO CAPTURE THE HIGHLY COMPETITIVE MARKET. PRODUCT QUALITY ENABLES THE ORGANIZATION TO GET THE PROMINENT PLACE AMONG THE

COMPETITORS.