TOYOTA

Presented By

Gitesh Gajbhiye Amit Patidar Nilesh jadhao vicky Mohd. Shakil Lakhan Sharma

HISTORY
1. Toyota was started in 1933 as a division of Toyoda Automatic Loom Works automobiles under the direction of the founder's son, Kiichiro Toyoda . 2. Its first vehicles were the A1 passenger car and the G1 in 1935. The Toyota Motor Co. was established as an independent company in 1937

3. In 1924, Sakichi Toyoda invented the Toyoda Model G Automatic Loom. The principle of Jidoka, which means the machine stops itself when a problem occurs, became later a part of the Toyota Production System 4. Vehicles were originally sold under the name "Toyoda" (), from the family name of the company's founder, Kiichir Toyoda

5.Risabur Toyoda, who had married into the family and was not born with that name, preferred "Toyota" ( ) because it took eight brush strokes (a lucky number) to write in Japanese, was visually simpler . 6.Since "Toyoda" literally means "fertile rice paddies", changing the name also prevented the company from being associated with old-fashioned farming. The newly formed word was trademarked and the company was registered in August 1937 as the "Toyota Motor Company".

7. Toyota received its first Japanese Quality Control Award at the start of the 1980s and began participating in a wide variety of motorsports. 8. In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one company, the Toyota Motor Corporation. Two years later, Toyota entered into a joint venture with General Motors called the New United Motor Manufacturing.

9. Toyota then started to establish new brands at the end of the 1980s, with the launch of their luxury division Lexus in 1989

PRODUCT LINE & PRODUCT WIDTH

PRODUCT WIDTH SEDAN 1.ETIOS 2. COROLLA 3. YARIS 4. PRIUS 5.CAMRY 6.AVALON 7.ESTIMA SUVS 1.RAV4 2.VENZA 3.HIGHLANDE R 4.FORTUNER 5.LAND CRUISER PARDO 6. INNOVA
PICK- UP TRUCKS MOTORSPORTS

P R O D U C T

1.COMPACT HILUX 2. T100 3. T100 TUNDRA

1. FORMULA NIPPON 2. SUPER GT 3. FORMULA3

L I N E

TOYOTA FORTUNER

Toyota launched the Fortuner in India in 2009.It is assembled at the Bidadi, Karnataka plant of Toyota Kirloskar Motor Private Limited from imported CKD kits.
Toyota Fortuner production increased to more than 950 vehicles per month from the initial 500 units per month.

Initially there was only one variant sold in India of the Fortuner, which is the 3.0 L Common Rail Turbo Diesel engine, with leather upholstery and climatronic as standard. But at the 2012 Indian Auto Expo, Toyota launched 3.0 L 4x2 Manual and Automatic transmission. The Toyota Fortuner, also known as the Toyota SW4. It features three rows of seats and is available in rear-wheel drive or four-wheel drive among others.

OBJECTIVES BEHIND THIS PRODUCT

1. Indian customers have shifted their focus to diesel engines since 10-15 years, also were looking for cars with heavy engines and strong road performance, but there were very few cars satisfying there needs.
2. After the success of Innova, trust of Indian people on toyota had increased tremendously. 3. Hence they decided to target the spending class of India by launching Fortuner.

FEATURES
1.Its design is unique as it has GOA (Global Outstanding Assessment) body provides the highest level of safe body in its segment. 2.To take on the rough stuff, Fortuner also comes with full time all wheel drive with low ratio gearbox and centrally lockable differential, 221 mm of ground clearence and 17 inch aluminium alloy wheels. Toyota hasnt skimped on the safety, comfort and convenience features either with ABS and dual front Air Bags, Back Sonar and engine immobilizer.

3. It has Features like self-leveling projector lamps, wide air-scoop for cooling the intercooler, electrically foldable ORVMs, A reverse camera, steering wheel which is tilt-able and adjustable, Automatic Climate Control AC, MID (Multi Information Display) , NVH (Noise, Vibrations and Harshness) Reduction Materials , ABS (Antilock Brake System) with EBD (Electronic Brake-Force Distribution), ESP, Dual Front SRS Airbags.

TARGET MARKET AND SEGMENT

Target market of this SUV is Upper Middle class and most of the politicians those who want power with performance in 3.0 segment in 25lakh bracket . Fortuner - Targeted at urban luxurySUV customer desiring rugged and tough performance with sedan like luxury and comfort. Major competitors include honda crv, chevrolet, captiva, ford endeavour.

The SUV segment in the Indian car market is flourishing like never before. These beefy, rugged beasts, with their tall stance and capability to handle difficult Indian road conditions , have captured the Indian car buyers imagination.

Since its launch in 2009, has done very well, the competition unable to match up. Toyota even had to put bookings on hold at a point to clear the large backlog of orders. Significantly upgraded and more luxurious cabin.

PRICE RANGE
Toyota Fortuner Starts at Rs. 21,51,735 - Rs. 23,20,998 Toyota Fortuner comes in following 5 versions with 1 engine and 2 transmission options. Toyota Fortuner 2012 4x2 MT 2982cc Diesel, Rs. 21,51,735 Toyota Fortuner Sportivo 4x2 MT 2982cc Diesel,

Rs. 22,12,189

Toyota Fortuner 2013 4x2 AT 2982cc Diesel, Rs. 22,60,212 Toyota Fortuner 2012 4x4 MT 2982cc Diesel, Rs. 22,71,119 Toyota Fortuner 2013 Sportivo 4x2 AT

2982cc Diesel,
Rs. 23,20,998

PRICING STRATEGY

The prices might be uniform or not uniform to buyers. The price can be different at different places due to the reason of labor, resources, and taxes. Besides, there are few competitors include Chevrolet, Honda, and Hyundai.

Normally when a company brings out a new product, they launch it with an introductory price which is usually low. In order to solve this problem, Toyota fortuner uses market penetration pricing. They redesigned the SUV and become a serious contender among SUVs.

It can attract a large number of buyers quickly and win a large market share. A part of that, they also redesigned the turbo engine i.e. D-4D which has power that matches most V6 engines in the class. The 2013 toyota fortuner should be on most SUV buyers lists because it provides pleasing performance, good fuel economy i.e. 9 in AT and 12.5 in MT and a spacious even in third row, hightech interior, all of which combine to make it a great value if compares to the others.

DISTRIBUTION CHANNELS
Its D-4D 3000cc engine comes from Japan to India in Karnataka. It assembled in Karnataka Kirloskar plant. From their it comes to particular showrooms in respective cities. From Plant SUVs are taken to different cities by roadways.

From showrooms SUV are delivered to respective customers.

CURRENT MARKET CONDITION

Current market condition of the Toyota Fortuner is been good, we had our research in DSK Toyota . From research we got to know various things about this SUV. We still cant believe that now also FORTUNER has 7 to 8 month waiting period but still people are more inclined towards Toyota Fortuner. They say those who own old Fortuner are replacing with non other than new fortuner New fortuner has already grabed market in 3.0 segment in 25lakh bracket .

COMPETING PRODUCTS
SsangYong Rexton vs Toyota Fortuner vs Ford Endeavour

We compare three of the most popular SUVs in India and settle the debate over supremacy once and for all.

For the adventure-seeker compromise!

there is no

The Toyota Fortuner, Indias most popular sport utility vehicle (SUV), has been further refined for the 2012 model year. The new model boasts a major upgrade and follows similar mid-life activity on the Toyota Hilux, with which the Fortuner shares a platform as part of Toyotas much lauded International Innovative Multipurpose Vehicle (IMV) programme. The combination of luxury, no -fuss reliability and proven off road capabilities has made it a popular choice as family vehicle and overlander alike. The Fortuner is in many respects a unique product in the Indian market.

Another contender in this segment is the rugged Endeavour, based on the Ford Ranger pick-up truck. It doesnt have the Fortuners modern flair in terms of looks and hasnt been as successful, but it has strong fundamentals that give it a tough, go-anywhere appeal.

The latest addition to this segment comes in the form of the new Rexton, the first product from Mahindra-owned SsangYong to be launched in India. The SsangYong promises a lot; it comes with a much cheaper price tag than the Toyota, this RX7 version comes loaded with features to keep its occupants happy, and this car has some amount of pedigree too its based on the first generation Mercedes-Benz M-class

SUGGETIONS AND STRATEGY

1.

Reduce price by 8-10 %.

2. Toyota should increase their road assistance.

3. The present market strategy is good enough for Fortuner therefore they should continue with it.

BIBLOGRAPHY
Autocar magzine Zigwheels.com Overdrive magzine Vogue DSK toyota

GQ
Top gear Raftaar TV commercial Google