AGRI - BUSINESS AND INFORMATION TECHNOLOGY

S ESWARA REDDY

OBJECTIVE
Identifying the issues and challenges faced by Agribusiness Indentifying the emerging areas Identifying solutions for issues based using Information Technology

INTRODUCTION
Second largest country in farm output Contributing 17% to the total Indian GDP. 52% of the total Indian population depends on Agriculture Largest producer of milk, coconuts, cashew nuts, ginger, tea, turmeric and black pepper. Second largest producer of wheat, sugar, rice and groundnuts

AGRI-BUSINESS

Various businesses involved in food production, including farming and contract farming, seed supply, agrichemicals, farm machinery, wholesale and distribution, processing, marketing and retail sales.

NEED FOR AGRI-BUSINESS

Continuous expanding market size. Private Trade. Increase demand of value added service & lack of rural infrastructure. Poorly developed marketing infrastructure and inefficient system of marketing activities. Inadequate, ill equipped, and mismanaged market yards. Direct marketing by farmers to consumers remains negligible.

EMERGING AREAS

Production
High yielding seeds, high-quality planting material (tissue culture), nurseries, organic farming, floriculture.

Processing
Fruits and Vegetables, maize, millets, sugarcane, herbal & medicinal plants and live stock products and wastes

Infrastructure
Cool chain infrastructure, storage and warehousing, special transport services, packaging, agri-clinics and service centers.

Trade and Others

Procurement, Retailing, Supply chain management and capacity building

RECENT INITIATIVES
Facilitating private markets, direct procurement from farmers and contract farming Monetary concessions Agri Export Zones (AEZs) Foreign Direct Investment (FDI) Growth in Organized Retailing

CHALLENGES
Low productivity Lack of Infrastructure Lack of Technology Increased Customer awareness and Expectations Supply Chain Management Increased Regulations in food safety, environmental production and etc Food crisis Increased Competition (locally and Globally)

SUGGESTIONS
Bio Informatics - to create genome annotation software Geographical Information System (GIS) - to map the environment with crop Satellite based Remote sensing to show the status of crops RFID to find put the moisture level and contaminations of the soil and also in Food safety Micro-controller enable motor to automate the Irrigation

CTND
Cyber Farm website Rural banks can provide necessary information regarding agribusiness to the local community Mobile phones with embedded java speech API to provide information in regional languages

CONCLUTION
India is a country known for Software development and services related to Technology.. Third Green Revolution could be a technology based..

THANK YOU