The sweetest

story
ever told… or
heard
 CON TENT

Compan Brand
y Personali
Overvie ty
Product Brand
Line Essence

Positioni PLC
ng

Repositionin SWOT
g

Brand Research
Equity
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MARKETING,
MANAGEMENT,
ECONOMICS
MARKETING MANAGEMENT,
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 COMP AN Y
OVERVIEW
CADBURY IS CURRENTLY THE WORLD’S BIGGEST
CONFECTIONERY COMPANY .

JOHN CADBURY OPENED THIS BUSINESS IN 18 24.

•CADBURY WORK WITH AROUND 35 ,00 0 DIRECT

AND

IT EMPLOYEES AROUND 50, 00 0

EVERY DAY MIL LIO NS OF PEOPLE AROUND THE

WORLD
 CAD BURY I N

CADBURY BEGAN ITS OPERATIONS IN 1948

COMPANY HAVE FIVE COMPANY-OWNED MANUFACTURING UNIT

IT HAS A MARKET SHARE OF 70%.

GROWTH RATES OF 11.5%

CONSUMPTION PATTERN
 PR ODUC T
CHOCOLATES - CADBURY DAIRY
MILK, 5 STAR, PERK, ÉCLAIRS,
CELEBRATIONS, TEMPTATIONS,
GEMS

BEVERAGES - BOURNVITA

MEDICATED CANDY - HALLS

GUMS - BUBBALOO

SNA CKS -
PRODUCT
LINE
 POSITIONIN
G

DAIR Y

CADB UR Y

CADB UR Y
 RE PO SI TI ONIN

Eg. Cadbury Eg. Bournvita

Snack

Eg. Cadbury Dairy

Milk
 REPOSITIONIN
G
Campaign
1
“Kuch khas hai zindagi mein kya swaad hai
zindagi ka”

Campaign
2
“Khaane walon ko khaane ka bahana
chahiye”

Campaign
3
“Saath rahe har
pal”
 CAMPAIGN
“KUCH MEETHA HO
JAAYE”
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DOWNLOADING

VISIT

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