Royal University of Phnom Penh

Institute of Foreign Languages

Topic: The Tourism Industry
Group: 4 Lecturer: Chap Cheatra Group members:

Heng Sok Chheang Sam Hun Hing

Lyhour Lyhim Bunchhy Sreyleak Bunphearath Thalin

Content
I. Introduction II. The changing of nature of tourism III. Tourist Attraction IV. What has caused the change in tourism? V. The Growth of Tourism VI. Reasons for the Growth of Tourism VII. Conclusion

I.
What is Tourism?

Introduction

Activity of Tourist + Industries = Tourism

-Tourist: any one stays out side his usual environment more than 1 year, regardless of travel purpose. -Industry: such as Transportations, Accommodations *Tourist generating area Tourist destination area

Global Tourism

Domestic Tourism

International Tourism

II. The changing of nature of tourism

In the past time Wealthy People See great arts, structures Experience unique culture

Present Time Affordable people Leisure Business purpose Meeting Niche tourism

III. Tourist Attractions

Tourist Attraction can be classified into 4 types:
+ Natural Attractions

+ Cultural-historical Attractions
+ Human made Attractions + Event Attractions

Natural Attractions
It is tourism based on the natural attractions of an area include: Photography, ,Rivers, Mountains, Forests, Beaches, and Visiting parks

Cultural-historical Attractions
Cultural-historical Attractions are referred to the kind of tourism, which is consist with the culture of a specific region or country, particularly in the arts, dance, place of warship, festivals and so on.

Human made Attractions

Human made attractions refer to a kind of tourist, which human made in order to attracting the people such as City landscape, theme park, museum and so on.

Event Attractions
Event Attractions are kind of events and activities that organized by people such as sports events, carnivals, meeting and conventions.

What has caused the change in tourism

1. The improvement in transport and information technology 2. The increasing concern people have for ecology and environment 3. The rise in multicultural societies 4. Peoples quest for experience

The purpose of tourism

V. The Growth of tourism

1. Trends of International tourism
By 2020, the figures are predicted to rise to 1.6 billion.

2. Trends of domestic tourism

For example, China s surface area and population are two advantages that other countries can hardly match. There are also India, Indonesia, .

VI. Reasons for the Growth of Tourism

I. Demand Factors II. Supply Factors III. Other reasons

Demand Factors
-Disposable income -leisure time

-Changing lifestyle

Disposable Income

Increasing of disposable income

Leisure Time

Family trip

Changing Lifestyle

Volunteer tourism

Supply Factors

Amenities Accessibility Affordability Quality Service

Amenities Attraction

Facilities
Accommodation Restaurant

Accessibility
Air Land

Accessibility
Cambodias National Roads

AFFORDABILITY

QUALITY SERVICE

Other Reasons for the growth of Tourism

Attractive Advertising

Wide spreading Media

Availability of information

The ease of making travel arrangement Globalization

Reduction of political barriers

Wide spreading media

Media : communication used to reach or influence people widely.
TV & Radio Networks Internet Newspapers & Magazines Vehicles Advertising

I.

Attractive advertising

Hokkidong, Japan

II. Providing clear information

http://www.amusingplanet.com

The ease of making travel arrangement

Globalization
Globalization is worldwide integration and development -

Reduction of political barriers and issues

Conclusion
The Tourism Industry

Domestic Tourism

International Tourism

Growth of tourism Reasons for the growth of tourism

Demand factor
*Disposal income *Leisure time *Changing lifestyle

Supply factors *Amenities *Accessibility *Affordability *Subsidiary services *Quality service

Other *Media *Booking *Meeting *Political barriers