Presented to:

Mr. Abbas

Presented by:
Group Members
Muhammad Akram Muhammad Zeeshan Sana Javaid Sehrish Khalid

Roll Numbers
12052054-032 12052054-033 12052054-045 12052054-062

Name of organization: The best groups of colleges. CO-Owner: Muhammad Zeeshan, Muhammad Akram,Sehrish Khalid,Sana javaid Profile of co-owners: Muhammad Zeeshan MBA (finance). Distt. Gujrata Contact # 0346-5809643 Muhammad Akram : M.Phil., (English) Distt.gujarat Contact # 0332-8330650 B.B.A (Hourns) Distt. Gujarat Contact # 0333-789553456

Sehrish khalid:

Sana javaid

M.com (Accounts) Distt. Gujrata Contact # 0345-6915034

Mission statement:

We will provide quality education on bases of which we will attract the students our first goal will be to achieve our mission successfully Our motto is to provide professional and quality education at international standers. We are staunchly zealous and fully devoted to improve the moral, ethical and religious standers of students..

Services description: We will provide comprehensive and detail information on internet which will be easily accessible information. Online application form submission. Online admission. Practical exercises of all relevant subjects will be conducted in college. Multimedia lectures system we will be provided Description: We are going to provide the following major pogrammes FSC (pre-medical and engineering) ICS, I.COM, from Gujaranwala board. B.COM, BSC, . From Punjab university. M.COM, MCS. M.B.AFrom university of Gujrat.

BENEFIT TO CUSTOMER:

Quality education at door-step. Pick and droop facilities for girls and boys. We will provide scholarships to students those who having 80% and above 85% are totally free. Library having 50000 books. Free dispensary. Multimedia lectures.

Objectives: Our primary objective is to provide best results and take positions in board and university. Goal: Our goal is to start the separate campuses for boys and girls and convert this college into university.

Organizational Design

Rules and regulation defined by management: Following rules and regulation will be implemented by the management students are advised to abide by these rules.

Candidate must appear with original documents before the interview committee at the admission. Fee deposited once will not be refundable except certain cases as suggest by management. A students having less than 90% attendance will not be allowed in final examination board or university. In case of absence or failure in college examination students will not be allowed to appear in final examination of board or university.

Marketing plan
Marketing plan of any organization consists on the 4ps i.e. Product(services) Place Promotion price Services: We will offer the best available services by utilizing all our resources. We will offer the following programmers F.sc I.com B.sc B.com M.com M..B.A With that we offer a lot more facilities.

Seasonality programs:
Will offer the seasonal base programs that are regular classes will be following throughout the year and in summer vocation will offers certain programs. Incentive will be provided to our own students in the form of 50% discount on each program. Computer short courses. Typing course. English language course(IELTS) Improve writing course

Pricing strategies: The prices which will charge will be as

Programs Admission fee Security fee F.sc 2000/ 1500/ Refundable I.com 2000/ 1500/ Refundable B.com 3000/ 2000/ Refundable B.sc 3000/ 2000/ Refundable M..com&M..B.A 5000/ 3000/ Refundable

Tuition fee Lab charges Library fee Transport charges Generator charges

9500/ 2500/ 2000/ 1500/ Adjusted 2500/

9500/ 2500/ 2000/ 1500/ Adjusted 2500/

12000/ 2500/ 2000/ 1500/ Adjusted 2500/

12000/ 2500/ 2000/ 1500/ Adjusted 2500/

15000/ 2500/ 2000/ 1500/ Adjusted 2500/

Sports charges Total

1000/ 22500/-

1000/ 22500/-

1000/ 25500/-

1000/ 25500/-

1000/ 32500/-

Promotion &Advertisement strategies The promotion of the college will do through different methods. News paper: Local and national news paper will be used as a source of advertisement. TV &Radio channels: Different TV & Radio channels will be used as an advertisement source. Cable operator will be contracted for this purpose. Opinion leaders will be used as a tool to give advices to people on TV channels and tell the peoples about the value of knowledge and also the role of this institution in this field.

Showing best results: Advertisement can be done by providing best results and taking top positions in the board through this process we will attract the maximum students. Banners and posters: Banners will be used in the different places in a city to provide the information about the college. Place: Located at main G.T Road Jada near Punjab College Gujarat

Industry analysis

In the recant five year the literacy rate in Gujrata has gone up from 43% to 60% which shows that the trend of education grown people like quality education. Before 3 years, there were only 4 colleges Gujarat city and now there are 13 to 15 private colleges are settled for higher education. Punjab College has realized as a major force in this industry. In the last 3 years mostly colleges has been taken the affiliation from Punjab University to take competitive advantage from others.

Porter five forces model:

We have done the analysis of industry by applying the porter five forces model. Michal porter explained the five forces to analyze the industry. These forces are Bargaining power of customer Bargaining power of supplier. Threat of new entry. Threat of substitutes Competition among competitors. Now we will apply all this to analyze our industry.

Bargaining power of customer: Bargaining power of customer is high in this industry. Because there are a number of institutions in this industry and having almost similar services if anyone didnt facilitate the customer or charge more then the customer will switch off. Strategies Bargaining power of customer: We will provide the better facilities to customers, and charge the fees according to the economic conditions and the buying power of the customers. We will also provide the best services to the customer and will charge according to the services. We will provide extra time to the customers in order to satisfy them.

Bargaining power of supplier:

The bargaining power of supplier is low because there are number are competitor providing almost same services and facilities with little difference. If a supplier fails to satisfy the customers will switch off. The parents of student desire good results but if supplier did not meat their desires he will switch to other suppliers. Strategies: We will provide desirable results with hardworking and devotional strategies, an also provide best quality education, facilities, and competitive environment for students, where they can grow their skills and abilities.

Threat of new entry:

The threat of new entry is high because there is no restriction from government and also there is environment of education every one wants to get education in innovative style that is people like that the educational institutes which has more facilities affordable cost and most important that it has the practical approach in education. So any one who has huge capital and all these facilities have an open entry in the market. He can capture the market at any time or any where. Strategies: We have effective and Strong strategies against new entry we will provide education in innovative style with low cost as compare to our facilities. We will make strong market research on order to know the requirement of customer and we will meat them very well.

Threat of substitutes:
Threat of substitute means that the services and facilities that we offering are approximately similar to our competitors. The services and facilities that we offering and they are offering the same but with low quality if they improve their quality they can use as substitute against us in near future. Strategies against Threat of substitutes: Using update and innovative strategy for technology. We will update the technology according to market need.

Competitors analysis
According to nature of our business and need and scope of education, following are the our major competitors in this line of business; Punjab Group of Colleges33 PICS College of commerce17 The Superior College20 M.A Jinnah college23% Others competitors:7% Wings College Islamic Asian college ILM College Competitor analysis: Punjab Group of Colleges is our major competitor in Gujarat they provides same services like our business. They contained 33% of market share.

Financial projections
Financial resources: Finance is arrange through equity finance source The finances description are as, Finance provided by owners : 10 Lack arrange by the owners through equal contribution of Rs.100,0000 each. Muhammad Akram Muhammad Zesshan Sana javaid Sehrish khalid Initially we have made budget of Rs.100,0000 and Rs. I00,0000keep as a reserve. The owner can draw 15% of their share out of profit 5% of share profit will us as ploughing-back in business and other terms and condition are detailed in contract. Land is arranged on lease with annual installments for 20 years.

HR STRATEGIES
Customer oriented approach to retain customers loyalty Restructuring: inclusion of new corporate culture Retention of critical Human Resource Motivation of employees

RECRUITMENT PROCEDURE
The recruitment procedure is as follows: First position or vacancy is announced in the print media through newspapers respectively. Then applications are scrutinized as per specification in the job description and job specification. Candidates are being short-listed. .

The next step is Test of short-listed candidates. The next step of the recruitment process is the interview. They usually conduct a structured and semi-structured interview for the candidates. Last but not the least is the verification of the documents

Pay Scales & Opportunities: A according to the information gathered by us is as follows: Employees have good salary as we compare to other Government Organizations employees have less pay if we compare them with other private sector Employees comparable at same designations and jobs. Minimum pay RS.6000 and above :