Study of interiors in

Retail ,
with special ref. to
Shoppers Stop

Presented By:
Karishma Seth
Md. Irfan
 Introduction of the
Company
 Is a chain of retail stores, owned by Raheja Corp.
 Started in 1991 with its first store at Andheri, Mumbai.
 Currently it operates its stores at:
 Bangalore 9. Bandra
 Hyderabad 10. Chembur
 Lucknow 11. Pune
 Ghaziabad 12. Gurgaon
 Jaipur 13. Kolkata
 Delhi
 Chennai
 Mumbai
 Contd…
 Offers: Apparels, accessories, footwear, jewellery and home
products.

 It enjoys a unique advantage of niche department store segment,

which is likely to face a limited competition from both foreign
and domestic players.
VISION
 To be a glo bal
ret ai ler i n Indi a
and m ain tain i ts
No . 1 po si tion in
the Indi an m ark et
in the Department Store
category.
Company’s Logo
History & Achievements
Y
E
EVENTS
A
R We opened our first store at Andheri,a suburb in Mumbai
1991
selling only Menswear
1992 Ladieswear was introduced
1993 Added Children & non apparels
1994 Loyalty Program titled First Citizen was launched.

1995 Opened our second store in Bangalore

Launched our co-branded credit card for our loyalty
1997
members in association with HSBC.
1998 Opened our third store in Hyderabad
 Contd….
 20 05- Launched M.A.C & Homestop – our home store.

 20 06 - Opened out twenty first (Mumbai) and twenty

second store in Lucknow . Launched Mothercare in India
and our F & B outlets Brio & Desi Café. Bought 45% of
Timezone India.

 20 07- Signed a 50:50 Joint Venture with the Nuance

Group for Airport Retailing, signed an MOU with the
Home Retail Group of UK to enter into a franchise
arrangement for the Argos formats of catalogue &
internet retailing.
 Accomplishments
 Sh oppe r's S to p in th e onl y ret aile r from I nd ia t o
be co me a me mb er of t he pr esti gio us
Inte rco nti ne nt al G ro up of D epa rtm ent al S tor es
(IGDS ).

 The IGDS consists of 30 experienced retailers from all over

the world, which include established stores like Selfridges
(England), Karstadt (Germany), Shanghai No.1 (China) ,
Manor (Switzerland), to name a few.
Objective
 To study the interiors of retail with special
reference to Shoppers Stop.
 Methodology
 Sample unit: Customers visiting Shoppers
Stop.
 Sample size: 10

 Target area: Shoppers Stop, Fun Republic

Mall, Lucknow.

 Type of data: Primary , Secondary

 Sources of data : Questionnaire, Company’s Website.

 Questionnaire
 How do you find the interiors of Shoppers Stop?

Satisfactory Dissatisfactory Good Bad

 Are the interiors of Shoppers Stop able to attract the

attention of customers towards the various offers?
Yes No
 Contd…
 Is the layout of the store convenient even at the time of bulk
purchase?

Yes No

 Would you like to suggest anything for the improvement of

the interiors of the store?
Findings

Interiors of shoppers stop

5%
30%
Satisfactory
Dissatisfactory
good

55% bad
10%
Contd….

Attraction of customers towards

offers

Yes

35%
No

65%
Contd….

Convenience of layout

Yes No
35%

65%
Limitations
 Low footfall due to summers.
 Reluctant customers.
 Conclusion
 Shopper Stop offers a wide variety of apparels , accessories ,
kitchenware, footwear to its customers which usually belong to
the upper middle-class .

 The customers face problem in making payments for the

purchase when the items gets mixed up with those laying in the
adjacent container or tray , having different price tag.
Thank You