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Welcome To Our Presentation

Prepared for

Md. Sajib Hossain Lecturer Department of Finance University of Dhaka

Group No. 8 Name


Md. Junaid Shawon
Md. Zahidul Islam Md. Rashed Karim Rashid Muntasir Md. Zahirul Islam

ID
16-017
16-051 16-125 16-165 16-171

E-Commerce Aspects of

Rokomari.Com

Md. Junaid Shawon ID No. 16-017

Rokomari.com is a Bangladeshi Online Shopping Portal


January 19, 2012

Inception

Products

Currently they are offering only Books and CD-DVDs. In future they have intention to sell Mobile Phones, Computers and accessories Tickets, apparels, gift items, food, toys and directly imported goods

Geographical coverage

Currently in Dhaka only but soon the shipment will spread throughout whole Bangladesh

Mission

Driving Bangladeshs most comprehensive virtual business that helps customers make informed choices and extract the best value for their money.

Making online shopping easy & fun with a user-friendly shopping interface Maintaining highly customer-centric practices, including Key objectives great products and multiple payment options

Location

W2/2 E,Arambag Motijheel, Dhaka-1000

Business originating from...


Business Business Consumers

And selling to.

B2B
B2C

C2B C2C

Consumers

7Cs frame
Context

work for Rokomari.com

The whole web page (Graphics, color, design). This website is functionally dominant.

Content

Photo of the product, phone number, email address. This website is offering dominant.

Community

There exists a no interactive communication. It can be categorized as a Bazaar in a community archetypes. Rokomari.com allows users to wander through some interest areas but does not provide any mean of user to user communication.

Rashid Muntasir ID No. 16-165

7Cs frame
Customization

work for Rokomari.com

Rokomari.com provides customization option according to price, product and region. Customer to rokomari.com can communicate through email to the office. Customers can enter into the site through internet only One may be linked through other web sites

Communication

Connection

Commerce

Pricing at Rokomari.com is set through a catalogue model. There is a discount policy up to 20%

Rokomari.com provides the books at the same prices like a retailer shop. That is it allows 20% commission on the stated price. It charges extra Tk. 30 for each delivery. Rokomari.com also earns revenue through advertisement. But it gets a few number of advertisement.

A specific amount has to be paid for the hosting server. Web development and maintenance is done by a hired firm. As an online business, organizational structure requires a very few officials.

But for the delivery of books and other goods, it has got large number of employees.

Md. Zahirul Islam ID No. 16-171

Through the company when 1st started it planned to sell various types of product. But at present its product line is much narrower. Now it sells only 1. Books 2.Music CDs 3.Movie DVDs

It

is so much easy to buy product from Rokomari.com For buying something from this site one must have an account in Rokomari.com For the opening of the account one just need a valid email address and a mobile number. And if you have an account you are able to buy anything from Rokomari.com

An

account holder can buy then all items enlisted in the website. Firstly select an item from catalogue and order the product with necessary information Cash on delivery is only Tk. 30 for any amount of purchase. Replacement time is 30 days. Someone can also presents products . In this case he/she has to pay in advance via bikash.

Md. Rashed Karim ID No. 16-125

Rokomari.com provides its services that are subject to the notices, terms and conditions set forth in this agreement (the "Agreement").If anyone visits Rokomari.com, he is supposed to accept these Terms and Conditions.

Rokomari.com reserves the right to change this Site and these terms and conditions at any time. Rokomari.com retains the right to deny access to anyone who they believe has violated any of these Terms of Use.

All material on this site are protected by copyrights, trademarks, and other intellectual property rights. Rokomari.com expressly disclaims any claim or liability arising out of uploading of any obscene or images, photograph or a picture.

Any notes, messages, e-mails, billboard postings, photos, drawings, profiles, opinions, ideas, images, videos, audio files or other materials or information posted or transmitted to the Sites will become the property of Rokomari.com throughout the universe.

The person is not entitled to any payment or

other compensation for any further use of such content.

Md. Zahidul Islam ID No. 16-051

Rokomari.com always try to provide some differentiated benefits to the customers through superior value proposition. It tries to gather information about its main competitors and also tries to be updated with the current world situations. It will widen its service category in future.
It maintains highly customer-centric practices.

Rokomari.com advertises through: Blog advertising Stickers Online catalogs Newspaper advertising etc.

Rokomari.com respects customers privacy Privacy policy succinctly provides the manner that customers data is collected and used by Rokomari.com

Customers are advised to read the Privacy Policy carefully By accessing the services provided by Rokomari.com customer agree to the collection and use of his data

Though Bangladesh is a small country but huge population so Rokomari.com has a prospective market here. It lessens transaction cost & other expenses. Transaction hassle is also reduced by the online shopping. At the same time, Several issues of trust, infrastructure and policy need to be overcome to extend the service. Most people are living under the poverty line and they are quite familiar with e-commerce.

Any Queries?

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