Professional Documents
Culture Documents
Prepared for
ID
16-017
16-051 16-125 16-165 16-171
E-Commerce Aspects of
Rokomari.Com
Inception
Products
Currently they are offering only Books and CD-DVDs. In future they have intention to sell Mobile Phones, Computers and accessories Tickets, apparels, gift items, food, toys and directly imported goods
Geographical coverage
Currently in Dhaka only but soon the shipment will spread throughout whole Bangladesh
Mission
Driving Bangladeshs most comprehensive virtual business that helps customers make informed choices and extract the best value for their money.
Making online shopping easy & fun with a user-friendly shopping interface Maintaining highly customer-centric practices, including Key objectives great products and multiple payment options
Location
B2B
B2C
C2B C2C
Consumers
7Cs frame
Context
The whole web page (Graphics, color, design). This website is functionally dominant.
Content
Photo of the product, phone number, email address. This website is offering dominant.
Community
There exists a no interactive communication. It can be categorized as a Bazaar in a community archetypes. Rokomari.com allows users to wander through some interest areas but does not provide any mean of user to user communication.
7Cs frame
Customization
Rokomari.com provides customization option according to price, product and region. Customer to rokomari.com can communicate through email to the office. Customers can enter into the site through internet only One may be linked through other web sites
Communication
Connection
Commerce
Pricing at Rokomari.com is set through a catalogue model. There is a discount policy up to 20%
Rokomari.com provides the books at the same prices like a retailer shop. That is it allows 20% commission on the stated price. It charges extra Tk. 30 for each delivery. Rokomari.com also earns revenue through advertisement. But it gets a few number of advertisement.
A specific amount has to be paid for the hosting server. Web development and maintenance is done by a hired firm. As an online business, organizational structure requires a very few officials.
But for the delivery of books and other goods, it has got large number of employees.
Through the company when 1st started it planned to sell various types of product. But at present its product line is much narrower. Now it sells only 1. Books 2.Music CDs 3.Movie DVDs
It
is so much easy to buy product from Rokomari.com For buying something from this site one must have an account in Rokomari.com For the opening of the account one just need a valid email address and a mobile number. And if you have an account you are able to buy anything from Rokomari.com
An
account holder can buy then all items enlisted in the website. Firstly select an item from catalogue and order the product with necessary information Cash on delivery is only Tk. 30 for any amount of purchase. Replacement time is 30 days. Someone can also presents products . In this case he/she has to pay in advance via bikash.
Rokomari.com provides its services that are subject to the notices, terms and conditions set forth in this agreement (the "Agreement").If anyone visits Rokomari.com, he is supposed to accept these Terms and Conditions.
Rokomari.com reserves the right to change this Site and these terms and conditions at any time. Rokomari.com retains the right to deny access to anyone who they believe has violated any of these Terms of Use.
All material on this site are protected by copyrights, trademarks, and other intellectual property rights. Rokomari.com expressly disclaims any claim or liability arising out of uploading of any obscene or images, photograph or a picture.
Any notes, messages, e-mails, billboard postings, photos, drawings, profiles, opinions, ideas, images, videos, audio files or other materials or information posted or transmitted to the Sites will become the property of Rokomari.com throughout the universe.
Rokomari.com always try to provide some differentiated benefits to the customers through superior value proposition. It tries to gather information about its main competitors and also tries to be updated with the current world situations. It will widen its service category in future.
It maintains highly customer-centric practices.
Rokomari.com advertises through: Blog advertising Stickers Online catalogs Newspaper advertising etc.
Rokomari.com respects customers privacy Privacy policy succinctly provides the manner that customers data is collected and used by Rokomari.com
Customers are advised to read the Privacy Policy carefully By accessing the services provided by Rokomari.com customer agree to the collection and use of his data
Though Bangladesh is a small country but huge population so Rokomari.com has a prospective market here. It lessens transaction cost & other expenses. Transaction hassle is also reduced by the online shopping. At the same time, Several issues of trust, infrastructure and policy need to be overcome to extend the service. Most people are living under the poverty line and they are quite familiar with e-commerce.
Any Queries?