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Youn-Ju Woo
Outline
Introduction The Traditional Beer Game The Scenarios Playing a round
Introduction
Traditional Beer Game
Role-playing simulation of a simple production and distribution system MIT developed in the 1960s
Factory Manager
Observing demand Filling demand and back orders Begins production
Demand Card
Wholesaler Manager
Observing demand Filling demand and back orders Place order with distributor
Distributor Manager
Observing demand Filling demand and back orders Place order with factory
Game Rules
Back-order should be filled ASPS Each manager has only local information 25 ~50 weeks Holding cost $0.50, Shortage cost $1
Every week, each component tries to meet the demand of downstream component
Meet every back order ASPS No ignore any order Member orders item to the upstream component
Place an order
Arrive ordered item
W+1
W+3
A centralized scenario
Factory manager controls the entire supply chain and has information of external demand and entire inventory Only factory can place orders Only retailer pays a $4.0 shortage cost
Step 3
Total costs = accumulated cost from previous period + shortage and Holding cost Holding cost = $ 0.5 (Inventory at facility + in transit to the next downstream) Shortage cost = $ 1 Back orders
Step 4
Player input the order quantity, other orders are placed by computer
In transit to inventory
Delay 1: No. of items will arrive in one week
Total cost : Accumulated cost from previous period and shortage and Holding cost Backorder: Orders received by the Distributor but not yet met from inventory
Week 0
Initial inventory : 4 unit Delay 1 : 4 unit Delay 2 : 4 unit
Week 1
Inventory : 8 unit Delay 1 : 4 unit Delay 2 : 0 unit
Options Commands
Options-Player
Option - Centralized
The interactive player manages the factory, can observe external demand and react it The inventory is only held by Retailer
Option - Demand
Set the external customer demand Deterministic Select the constant demands and weeks Random Normal Select Means, stds, weeks
Summary
Usage of Computerized Beer Game
Test the Traditional Beer Game Possible to test the various SCM concept
Shortened lead time Centralized SCM SCM with Global information system Setting Various Demand
Display Results
Graph Report
Youn-Ju Woo
Outline
Introduction The Scenarios Playing several round Options and Settings
Summary
Introduction
Concept of Risk Pooling
If each retailer maintains separate inventory and safety stock, the higher level of inventory is needed than using pooling system
The Scenarios
Centralized Game
A supplier serves a warehouse, which serves three retailers
Order Order
Retailer Warehouse
Supply 2 periods
Supplier
Supply 2 periods
Retailer Retailer
Decentralized Game
Three retailers order separately , and supplier ships material directly to each retailer Order
Retailer Supplier
Supply 4 periods
Retailer Retailer
If the demand is not fulfilled at the time, it is lost. The goal in both system is to maximize profit
Allocation to retailers
Inventory of retailers Cost of goods sold Holding Cost = Revenue (COGS + Holding)
Step 2.
Each retailer fills demand as much as possible Both systems faces the same demand
Step 3.
Centralized System: Enter an order for the supplier or keep the default value Allocate the warehouse inventory to the retailers Decentralized System: Enter an order for each retailer or keep the default value The allocation amount must be less than or equal to the total warehouse inventory Press Orders button
Step 4.
Orders are filled
Step 5.
Cost, Revenue, and service level is calculated
Demand
Normal distribution with mean and standard deviation The slider control enables to control the correlation of demand at retailers
Cost
Holding cost, Cost, and Revenue cost are per item per period
Reports Demands