Professional Documents
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Demystifying Web
2.0
Venkatesh P. Iyer
IT Strategy and Analytics IT Management Consultant
Business Process Management Somerset, NJ 08873
IT Execution T: 732 485 8658
E: vpiadvisors@gmail.com
Aligning Strategies, Business Processes and Technologies
Credentials
Venkatesh P. Iyer
CIO Advisory Services, IT Management Consultant
Qualifications:
Client focused management consultant in technology strategy with fifteen years of extensive
experience in business of technology and core technologies.
• Areas of specialization include IT Strategy, Enterprise Architecture, IT Analytics, large-scale
Program/ Project Management (PMO) and software Pre-Sales.
• Strong skills in Server-Virtualization, Service Oriented Architecture (SOA), Business Process
Management (BPM) and Middleware (Java EE)
• Extensive skills and experience in linking business strategy, operations and technology
implementation using high impact methodologies
• Excellent team leader and mentor, with sound business understanding coupled with a strong
technical foundation. Strong people skills, works well with senior management, end-users, and
business/ technical teams
• Skilled at guiding clients such as Allstate, Goldman Sachs, Citi, American Express, Comcast,
AXATech, Aetna, Sun Chemical, Merrill Lynch, AT&T etc to reach sound economic IT strategies
to meet their critical business requirements
Education:
NEW YORK UNIVERSITY, New York, New York,
Leonard N. Stern School of Business, Master of Business Administration, 2003
UNIVERSITY OF PUNE, Pune, India,
Master of Computer Applications, 1993
Overview
Drivers
Proposed Approach
Web 2.0 represents more than just new technologies rather it is a paradigm shift
from Internet being a set of applications to a platform that enables collaboration,
IT Strategy and Analytics Business Process Management 5
Aligning Strategies, Business Processes and Technologies
Demand for Web 2.0 Solutions and Supply of Enabling
Technologies
Demand and Supply around Web Strategic benefits of Web
2.0 Solutions 2.0 Solutions
• Improved innovation by sharing
knowledge among employees
• Increase agility by closely engaging
Partners and Clients
• Capture additional ad-revenues
• Leverage a cost-effective channel
for
Ø Outbound Messaging: Build
communities to disseminate news
and ideas on products, ideas,
services etc
Ø Inbound Messaging: Build
communities to source ideas and
get feedback from customers on
new products and errors/ bugs in
Web 2.0
existing products
• Build long-term relationships for
Firms that implement Web 2.0 solutions that complements their businesses
optimally can capture the benefits of ‘Network Externalities’ i.e. winner takes all
IT Strategy and Analytics Business Process Management 6
Web 2.0 Drivers
Shifts in Demographics
Projected income growth by Comme
Gen-x
generation (in trillions)
attaining the nts
lead position
Mobile devices are morphing into a complete platform from being just a tool for
voice-communication
IT Strategy and Analytics Business Process Management 8
Web 2.0 Drivers
Profile of Emerging Markets
Growth in Internet Users Comme
(in MM) nts
C • In India, Youth forms the major
chunk to the growing Internet user
hin
base. Another major segment on the
Internet comprises the school kids
• The Mobile- Value added services
(VAS) in India in undergoing a rapid
growth
• Cellphone usage growth in fast
growing markets last year: Vietnam:
114%, Pakistan: 170%, Ukraine:
I 185%
ndi • In Indonesia, one person in a
hundred owns a PC, and only one in
a thousand has a broadband
Internet connection. While there are
already 63 million cell phone
subscribers, that only represents
27% of the country's population of
Source: Internet & Mobile Association of
234 million. Cell phone subscriptions
Emerging countries like China, India, Russia and Brazil are rapidly adopting Web
2.0 solutions. Firms can harness the power of Web 2.0 to penetrate these
IT Strategy and Analytics Business Process Management 9
Aligning Strategies, Business Processes and Technologies
Risks with adopting Web 2.0 Solutions
None of these risks are insurmountable. However they do mandate that before
rolling out Web 2.0 solutions, firms should perform rigorous risk-assessments to
assess the increased vulnerabilities. They should first define and institute
rigorous governance and policies and they should adopt solutions only for those
discussio
ns
Strea
SaaS: ming
CRMs, Video: SOA:
Payroll Trainin Web-
g Servic
es
Execut
Podcast: ive
Financial Blogs:
trends Musin
B2C
commentary gs
Communi Project
ty and Blogs:
Blogs: Sharing
discussio informati
ns on
Before rolling out Web 2.0 solutions, firms should perform rigorous risk-
assessments to evaluate if the benefits outweigh risks and costs
IT Strategy and Analytics Business Process Management 12
Aligning Strategies, Business Processes and Technologies
Agenda
Overview
Drivers
Proposed Approach
• Develop architecture blueprints that will enable Web 2.0 features in the target
state
• Assess and prioritize the target state capabilities
• Prioritize list of Web 2.0 initiatives with rigorous business cases and cost-
benefit analysis
• Create a roadmap with milestones for launching capabilities
• Institute a PMO with best practices to manage the executing of all initiatives
• Launch a Governance body to provide oversight for the Program execution
• CIO Advisory Services and XX can assist your firm in crafting and
implementing a sound Mainframe strategies
• With its extensive experience in IT Strategy, Analytics, Program
Management etc, CIO Advisory Service can not only offer
analytical models, best practices etc but also ensure a
successful execution of the proposed strategies