Professional Documents
Culture Documents
Chapter Topics
1. Managing corporate responsibility in the marketplace: crises and opportunities 2. Managing corporate responsibility with external stakeholders 3. Corporate responsibility and consumer stakeholders 4. Corporate responsibility in advertising, product safety, and liability 5. Corporate responsibility and the environment
Copyright 2003 by South-Western, a division of Thomson Learning 2
Businesses have a social role of trustee for societys resources Business shall operate as a two-way open system with open receipt of inputs from society and open disclosure of its operations to the public Social costs/benefits shall be considered before proceeding The consumer shall pay for the costs of consumption Businesses have responsibilities where social needs exist
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The American Association of Advertising (AAA) has a code of ethics that help organizations monitor their own ads. The Federal Trade Commission (FTC) and the Department of Labor (DOL are federal agencies appointed and funded to monitor and eliminate false and misleading advertising when corporate self-regulation is not used or fails to control harm done to consumers.
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Enforcement of advertising
Bans on ads
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Fast food industry advertising Tobacco and alcohol advertising Ethics and advertising Advertising and free speech Copyright 2003 by South-Western, a division of Thomson
Learning
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33 states have laws in the making to limit liability and damages awards. E-commerce and product liability
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The ethical principles of rights and duties regarding the treatment of the environment and multiple stakeholders are:
Rights of future generations Right to a livable environment
New assumptions and practices driving corporate changes toward the environment include:
International community Green marketing Environmentally friendly strategies
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