Professional Documents
Culture Documents
Tour package is total tourism product which is planned, organized, combines and sold as an inclusive tour by a set price to the tourist by a tour operator.
It means a pre- arrangement, prepaid trip that combines two or more travel components like airfare, airport transfer, accommodation and other services
2. Itinerary preparation: the element of itinerary include the route, distance, travel time, activities and sightseeing during the tour. (a) Pace :- pacing refers to how quickly or slowly an itinerary moves. Providing comfortable pace for clients is essential to their enjoyment of the tour. Older client often prefer to stay two or more nights at each hotel, while younger and healthier clients prefer a faster pace.
(b) Routing (c ) interest :- match client interest with corresponding activities and attractions along the way.
(d) Energy :- take note of how much walking certain tours require whether or not the client is travelling alone or with family with small children and what type of tour experience is the client looking for.
(e) Meals :- a wide range of meals plans are available while booking tours and hotels : European plan :- no meals are included continental plan :- light breakfast included Modified American plan:- breakfast and one major meals is provided, normally dinner. American plan :- all three daily meals are provided, this, plan is common on cruise and tours that visit remote areas. Bermuda plan :- include a full cooked breakfast and no other meal is provided.
3.Handling agency/ destination company 4. Negotiations Airlines Accommodation Ancillary service organizations
5. Costing and pricing a package tour 6. The tour brochure brochure should contain of the following information:Name of the travel company Means of transport Itinerary Accommodation, types, location, meals Name of the overseas representatives Duration of each tour Booking reservation and cancellation conditions Detail of price Travel documents required Detail of other services-insurance, currency
7. Development of reservation system 8. Marketing of tour package 9. Tour handling/ actual tour operation
Pricing
The term price denotes the money value of a product. It is the amount of money for which a product can be exchanged. It is very difficult to define the price of a product. the more the number of services he wants to get, the more price he will have to pay
external factors:1. Demand 2. Buyers 3. Suppliers 4. Competition 5. Govt regulation 6. Economic condition
Discounting pricing Discount for cash payment Bulk discount Trade discount Seasonal discount Discriminatory pricing Time pricing Customer segment pricing Location pricing Promotional pricing
Pricing procedure
Identify the target customer groups and their profiles Decide the desired market position and price image for the brand Determine the extent of price elasticity of demand of the product and extent of price sensitivity of target customer groups Evaluate the life cycle stage of the product Find out the actual and relevant cost Study competitors price Evaluate other environmental factors Select the price method to be used Fix the final price Review and control pricing policy and procedure.