Designing and printing of tour broucher

A broucher is a folder of small booklet, which gives information to an interested persons about a product, or a firm, institution, agency etc. the purpose of a broucher is to provide necessary information and raise awareness about the product. It conveys its message and motivates the consumers favorably. Thus a broucher is very important tool in marketing of any product.

Designing of broucher
Brouchers are very common now a days. All major companies, enterprises, government concerns, and reputed tour operators/travel agents etc, are printing some types of information for their customers and clients.

Designing of broucher depends on following factors

Purpose for which broucher is issued Target market The nature of the product: if the product is glamorous and expensive, then good illustrated broucher is needed Financial resources Paper Colors Printing matters Illustrating profile of the potential customers

How to make brochure more effective

It should satisfy the need of potential tourist. Negative statement should be avoided The language should be so effective that it could readily raise interest in ones product. Language should be simple and sentences short Illustrations if used, should be supported by small captions or descriptions. One should also keep in mind the potential customers in terms of age , educational background, economic status, their beliefs, faith and interests.

Use of illustration , pictures of different colors and size shall also help in making brochure more effective. At time a picture is worth thousand words very fine sketches can also be used, but if their quality is not up to mark, then they may have negative influence too.

Graphic designs, sketches and paintings can be used for finishing touch or for symbols and logo.

Subjects matter of brochure

The name of tour operator/travel agent/ firm responsible for the tour. The means of transportation to be used Full details of destination including statistical information e.g. area, altitude, climate, pin code, distance from main cities, main attraction, covered attraction. Full itinerary with dates, day, time of travel and route map. The duration of each tour

Full description of the location and type of accommodation, types of cuisine, meal plan of hotel Whether tour is escorted or unescorted. in case of guide the language he knows. Exact details of entertainment Full condition of booking, including detail of cancellation conditions Detail of any optional or compulsory insurance coverage Telephone nos , STD of hotels, information centers and important places e.g. hospital, police station etc. Souvenir, shopping with list of major and authentic shops Price of each tour A detachable booking form printed within the brochure for reservation must be there.

Printing of tour brochure

Following points should be kept in mind while printing a brochure. Number of brochure required Numbers of colors Paper to be used:- size , format, quality of paper Number and positioning of illustration to be used Selection of type faces like for heading and text.

Process of printing
Because of advance technology and computerization printing an easy, attractive, creative and competitive art. At first text etc. are printed on bromide sheet, from which it is photographed and a negative is made on transparent sheet. This is then sent to scanner where all the four colors are separated and printed on separate sheets. consequently they are placed upon one another to produce one complete picture. Offset printing is common now a - days. This is better method then several methods used earlier.

It has two types web printing and sheet printing. The former is perfect printing where both sides of paper can be printed simultaneously. Some modern machines, such as M-90 Harris graphics can take out 22,000 prints per hour with using colors. In sheet printing each printed sheet is picked up separately . it can use four colors only . it has slow speed. Once the material is printed, the cutting and edging is done and then the folding can be done in page wise. If brochure is booklet type then binding is next step, binding can be done in different ways.

(a) Saddle stitch e.g. destination traveler, advance sports, several brochures of state tourism corporations. (b) Section stitching e.g. museums and art galleries (by Deptt. Of Ministry, Govt. of India)

Types of tour brochure

Brochure can be leaflet, folder or booklets depending on the purpose . There are many types and forms of folders, ranging from a simple centre fold to more complicated folds. Larger brochure consists of eight or more pages in units of 4 sheets . smaller brochure are usually saddle stitched, but larger may be side stitched with a glue on cover or bound as a book.

Shell folders :-they are blank folders with pre- printed photographs and are provided at low cost by airlines or national tourist offices to encourage tour operators to run their programme using their services or destinations. It reduce printing cost. It is suitable for limited capacity tour programme , or small agency . An umbrella brochure: it is produced by travel agents permitting them to sale individual tours to a multitude of destinations. The brochure covers only the basic essential to satisfy IATA, airlines requirements for inclusive tours approval. Regular tour brochure:- these are purpose designed brochure for operators regular package tour services and comprise all holidays tours- long haul , short haul, coach tours, air holidays, lake and mountain, resorts, package tours, sea side cruise.

Distribution of brochure
Brochures are important for both; the customer and tour operators/ travel agents. For active tourist it gives a detailed information about those destinations where he wants to go. It not only caters for active demand, but also converts potential demands into active demand. On demand distribution On time of booking Along with newspaper and magazines Hand to hand distribution

Distribution channel
Magazine houses Railway offices Departmental stores Destination point Hotels Foreign exchange services counter Tourist information centers