A STUDY ON EFFECTIVENESS OF SALES PROMOTION IN NANDHI DALL MILLS

GUIDED BY, MR.K.PRABHU, ASST. PROFESSOR KCT BUSINESS SCHOOL

SUBMITTED BY, D.KRISHNAKUMAR 11MBA083

INTRODUCTION
Sales promotions are marketing events

whose purpose is to have a direct impact on customer behavior of a firm Advertising strategy is a campaign developed to communicate ideas about products to consumers

ABOUT THE COMPANY

Established in 1940 by T.V.A. nadar Products are jileby dhal, black gram dhal,

gram flour, red gram dhal Products are of superior quality, agmark sealed Safe and eco friendly packs by automated machineries to safe against adulteration and contamination

OBJECTIVE OF THE STUDY

PRIMARY OBJECTIVE:

To study the effectiveness of sales promotion and its influence in the sales from the retailers
SECONDARY OBJECTIVE :

To promote the products among various retailers and increase the sales volume to a larger extent

SCOPE OF THE STUDY

Helps to understand the sales promotion

policies Help the management in forming future policies regarding sales promotion. Knowledge about current market situation

RESEARCH METHODOLOGY
Research design : basic-empirical Data : primary data & secondary data Sampling:

Technique: stratified Size: 50 scale: likert scale ( 5-point scale ) tools: correlation

CORRELATION ANALYSIS
Response of people Advertisement
Sales

Pearson correlation(r) .720 (*)

.590(*)

Significance .000
.047

* At 0.05 level

The significance value is less than 0.05 in both sales and advertisement with response of the user. Since the value is positive, it is positively correlated

FINDINGS
Most of the respondents feel good and happy continuing their relationship with the company.

The 36.0 percent customers feels good about the quality of gifts provided while 24 percent feels bad and 40 percent customers are in moderate stage.
the sustainability of the retailers is higher, also the new fresh retailers to the organization is also

got nearly 1/3 of the population.

FINDINGS ( CONTD)
32 percent of the retailers feel satisfied and

44 percent feels moderate that is half of the population feels the efficiency needs to improve and 24 percent of respondents are dissatisfied about the advertisements. 20% of respondents for each phone, email and personal visit while 8% feels that the combination of all promotions.

SUGGESTIONS
Need more promotion activities Advertising through media should be used as

effective sales promotion program Retailer retention measures such as providing offers and gifts should be enhanced Attractive offers must be provided during festival seasons

CONCLUSION
Through sales promotion, the company has a

huge opportunity for the sale of products Measures has to be taken by the management