Submitted by: Anwar Khan

About ITC

ITC was incorporated on August 24, 1910 under the name of Imperial Tobacco Company of India Limited. The companys ownership progressively INDIANISED, and the name of the company was changed to I.T.C. Limited in 1974. ITC is one of Indias foremost private sector companies with a market capitalization of nearly US $ 19 billion and a turnover of over US $ 5.1 Billion ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by Business World and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias 1- Most Valuable (Company) Brands, in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asias 50 best performing companies compiled by Business Week.

ITC has a diversified presence into various businesses which include :

FMCG : Cigarettes, food products, lifestyle retailing, greetings, stationary, and safety match sticks and agarbatties.

HOTELS : Luxury collection, welcome hotel, Sheraton hotel, fortune park hotel, and welcome heritage.

PAPERBOARD & PACKAGING AGRI BUSINESS : Agri exports, E-chouplal, leaf tobacco.

IT : ITC info tech India Ltd. Wholly owned subsidiary.

GROUP COMPANIES : Surya Nepal private Ltd., International travel house.

ITC WELCOMGROUP

ITC welcome group consists of 3 brands the luxury collection, Sheraton

and the welcome hotels.

There are 7 luxury collection hotels, 4 Sheraton hotels and 3 welcom hotels making a total of 14 properties under ITC welcome group.

Among these 5-star deluxe properties, luxury collection and Sheraton has an exclusive tie up with its global partners Starwood.

At an ITC welcomegroup hotel one will find a true reflection of the culture & ethos of each destination with one common legacy-Warmth.

The ITC welcomgroup hotels business philosophy : Guest Experience Guest Experience with Profits Guests Experience with Profits, Growth & Development

ITC made its entry into the branded & packaged Food business with the launch of the Kitchen of India_brand.

The Foods business is today represented in 4 categories in the market. These are :
Ready To Eat Foods Staples Confectionery

Snacks Foods

The unwavening commitment to internationally benchmarked quality standards enabled ITC to rapidly gain market standing in all its 6 brands : 1. Kitchens of India 2. Aashirvaad 3. Sun feast 4. mint-o 5. Candy man 6. Bingo!

PRODUCTS AND BRANDS

Cigarette Tobacco ON WILLS ITC Hotels

ITC - Luxury Collection Hotels Welcom Hotel Sheraton Hotels Fortune Hotels, which has 54 hotels with

4446 rooms in 41 cities across India Welcom Heritage Hotels

Hotel property detail

Rooms: 218 Guest rooms Suites: Rajputana Chambers Presidential Suite Rajputana Royal Suite ThikanaSuite being expensive suites of all Luxuryspace Banquet halls Meeting Halls

Restaurant:
Chandravanshi Pavilion Peshawari Jharokha Sheesh Mahal Leisure

Introduction to marketing section

The project is carried out to understand the market strategies of Sheraton Rajputana in the form of Special Products to increase penetration in the market and to get higher share compared to its competitors. A deep study of the company, the hotel division of the company, various brands, the hotel, the competition and the market analysis was done. Internal analysis, competition analysis and market analysis was conducted for the same. The project was primarily linked to the Special Products it includes welcome link, welcome award and welcome club. The benefits of these loyalty programmes, the reason behind these programmes and finds out why it is necessary and how it is beneficial for Sheraton Rajputana. The data in the report is generated from the analysis of the secondary data available in the organization, experience survey where experts and managers in the field where interviewed to gain additional knowledge. The rest of its was obtained from a few internet sites and from my experience working in the organization

Marketing Mix For Sheraton Rajputana Hotel

Products Price

Contract with the Hotel Packages Long Stays Season

Place Promotion People Physical Evidence Process

Five Porter Model of Sheraton Rajputana Hotel

Introduction of Five Porters Model The threat of substitute products The threat of the entry of new competitors The intensity of competitive rivalry The bargaining power of customers The bargaining power of suppliers

Porters Five Force Analysis of Sheraton Rajputana

Market Analysis

Market analysis is as important as the competition analysis. To design the strategies to find out both opportunities and threats to the hotel in the competitive market place, including the presence of generic competition, and competition from substitutes, it is important to know the market-the trends, location, composition etc. It is important to define and analyze various revenue generating segments in the market. It is needed to gain a better understanding of not only the customer needs and preferences within each of the different segments but also how each segment perceives competition.
Room revenue Food revenue

The total revenue to the hotel comes from the following:-

Beverage revenue
Others (business centre, shopping arcade, health club, etc.)

The following report shows in percentage the contribution of each of the above in the total revenue. It is observed that over the year the contribution of portions has remained constant.

CONCLUSION

According to Dipak Haksar, C.O.O, ITC Hotels, ITC Hotels has an exclusive tie-up with Starwood in bringing in its premium brand, The Luxury Collection to India and it is a matter of pride to have ITC Rajputana as part of this prestigious collection of hotels. The hotel is infact, a testimony to the growth the Pink City has witnessed while keeping together its tradition and values. ITC Hotels is Indias most profitable chain with offerings under four brands and more than 110 hotels in over 80 locations - ITC Hotels at the Luxury end, WelcomHotel in the 5 star segment, Fortune in the mid-market to the upscale segment and WelcomHeritage in the heritage leisure segment. The iconic ITC Hotels, comprising the super-premium luxury hotels in the group, not only offer unmatched hospitality but have also set new standards of excellence in cuisine, accommodation, environment and guest safety.