Submitted By:

Kanan Gupta Puja Verma Shivangi Kukreti

Vision: To experience the emotion of competition, winning and crushing competitors.

Mission: Our mission is to become the best sports wear brand in the India by capturing 40% market share within 10 years.

ABOUT PULSE
Brand Logo: Tag Line: Fit for all PULSE is a premium Indian company that produces footwear, accessories and apparels Founded by Kanan, Nitika ,Puja, Ranjeet & Shivangi in the year 2013 & We are the CEO / regional heads who leads the business in a successful manner At present we have 45 EBO across the country In direct competition with adidas,Nike & Puma

Key Achievements
Our Brand captured 7 % of the market share within one & half year . 37 EBOS out of 45 achieved the target sales of the last financial year which clearly shows the customers brand acceptance across the country. Awarded as Best sports wear Brand of the year -2014 by Technopak & TOI survey.

Product Information R & D {i] We have come up with the new idea of producing sports wear apparels using bamboo fibre which improves the following characteristics. (1) Bamboo fabric has good moisture absorption properties (2) It is durable & Light in weight. (3) It has Non- allergic properties (4) It has good air permeable properties which leads to Comfort. (5) It is Eco-friendly {ii} All our apparel products has been treated with anti-microbial finish which helps in maintaining freshness for the longer duration & prevents from bad odour. {iii} We have planned to manufacture the Top category with 100% organic cotton..

SELLING TIPS
Greetings: Customers should be welcomed within 10 seconds. Smile Nod make eye contact and welcome verbally. Serve in a confident and polite manner . CCA appearance & Attitude: Staff appearance should be neat and tidy. Open and approachable attitude with energetic look Product Explanation/Needs Assessment: CCA should be familiar with style details and fitting of each product. CCA should Know the similarities and differences between the product. CCA should Know the available colors of products. CCA should Listen carefully to the consumer. CCA should Be confident, professional, polite and enthusiastic.

STORE LAYOUT
TRIAL ROOM STORE ROOM

A Womens Top ,Jersey & Jacket B Womens Pant & Tight ,Dress & Skirt C Womens Accessories section D Mens Accessories section C

K K K

L D E

E Mens Track, Shorts & socks F Mens T- Shirt , Jersey & Jacket.
G1 New Arrivals in apparels. G2 New Arrivals in Accessories &
footwear. J Womens footwear section

B F

K Chair for footwear trails L Mens footwear section

G 1 z

G2

z
ENTRANCE

CASH COUNTER

Window display

Store Entrance

PRODUCT LINE
SPORTS WEAR

MENS

WOMENS

FOOT WEAR

APPAREL

ACCESSORIES

FOOT WEAR

APPAREL

ACCESSORIES

FOOT WEAR LINE

MENS / WOMENS FOOT WEAR

TREAKING BOOTS

CLEATS

SHOES

SLIDES

MENS APPAREL
MENS APPAREL

T-SHIRTS

TRACKS

JERSEY

SHORTS

JACKET

SOCKS

WOMENS APPAREL
WOMENS APPAREL

TOP

PANT & TIGHT

JERSEY

JACKET

DRESS

SKIRT

MENS ACCESSORIES
MENS ACCESSORIES

BAG

EYE WEAR

WATCHES

CAPS

BELT

SCARFS

WOMENS ACCESSORIES
WOMENS ACCESSORIES

BAG

EYE WEAR

WATCHES

HEAD WEAR

BELT

PRODUCT ASSORTMENT: MENS FOOT WEAR

PRODUCTS PRICE RANGE (INR) 8000-12000 Average Price (INR) NO. OF STYLES NO. OF COLORS PER STYLE 3 SIZE (RATIO) TOTAL PER STYLE

BOOTS

10000

6,7,8,9,10,11 (0:1:2:2:1:0)

18

CLEATS

5000-10000

7500

12

6,7,8,9,10,11 (1:1:2:2:2:1)

36

SHOES

2500-5000

3750

12

6,7,8,9,10,11
(1:1:2:2:2:1)

36

SLIDES

1500-2500

2000

18

6,7,8,9,10,11 (1:1:2:2:2:1)

54

TOTAL

48

144

PRODUCT ASSORTMENT: WOMENS FOOT WEAR

PRODUCTS PRICE RANGE (INR) 8000-12000 Average Price (INR) NO. OF STYLES NO. OF COLORS PER STYLE 3 SIZE (RATIO) TOTAL PER STYLE

BOOTS

10000

5,6,7,8,9,10 (0:1:2:2:1:0)

18

CLEATS

5000-10000

7500

12

5,6,7,8,9,10 (1:1:2:2:2:1)

36

SHOES

2500-5000

3750

12

5,6,7,8,9,10
(1:1:2:2:2:1)

36

SLIDES

1500-2500

2000

18

5,6,7,8,9,10 (1:1:2:2:2:1)

54

TOTAL

48

144

PRODUCT ASSORTMENT: MENS APPAREL

PRODUCTS PRICE RANGE (INR)
8991499 12991699 9991499 6991399 24996999 199399

AVERAGE PRICE (INR)

1199 1499

NO. OF STYLES
12 6

NO. OF COLORS PER STYLE

3 3

SIZE (RATIO)
S,M,L,XL (1:2:2:1) S,M,L,XL (1:2:2:1) S,M,L,XL (1:2:2:1) S,M,L,XL (1:2:2:1) S,M,L,XL (1:2:2:1) SLIPPER, CREW (6:6)

TOTAL PER STYLE

36 18

T-SHIRTS TRACK

JERSEY

1249

12

36

SHORTS

1398

18

JACKET

4749

18

SOCKS

299

36

TOTAL

48

162

PRODUCT ASSORTMENT: WOMENS APPAREL

PRODUCTS PRICE RANGE (INR) 8991499 12991699 9991499 16992499 24996999 11992499 AVERAGE PRICE (INR) 1199 1499 NO. OF STYLES 12 6 NO. OF COLORS PER STYLE 3 3 SIZE (RATIO) S,M,L,XL (1:2:2:1) S,M,L,XL (1:2:2:1) S,M,L,XL (1:2:2:1) S,M,L,XL (1:2:2:1) S,M,L,XL (1:2:2:1) S,M,L,XL (1:2:2:1 TOTAL PER STYLE 36 18

TOP TIGHT

JERSEY

1249

12

36

DRESS

2099

18

JACKET SKIRT TOTAL

4749 1849

6 6 48

3 3

18 18 144

PRODUCT ASSORTMENT: MENS ACCESSORIES

PRODUCTS PRICE RANGE (INR) 1499-5999 NO. OF STYLES NO. OF COLORS PER STYLE 3 TOTAL PER STYLE

BAG

12

36

EYEWEAR

999-3499

18

WATCHES

1499-3999

12

36

CAPS

399-999

18

BELT TOTAL

999-2499

6 42

18 126

PRODUCT ASSORTMENT: WOMENS ACCESSORIES

PRODUCTS PRICE RANGE (INR) 1499-5999 999-3499 NO. OF STYLES NO. OF COLORS PER STYLE 3 3 TOTAL PER STYLE

BAG EYEWEAR

12 6

36 18

WATCHES

1499-3999

12

36

HEAD WEAR

399-999

18

BELT TOTAL

999-2499

6 42

18 126

NEW SEASON LAUNCH

Foot wear

Apparel
Accessories

END

RUNNING SHOES

8* 4
ADVENTURE SHOES

8* 4

2*4

Planogram

Planogram

Honeycomb Shoe Display

Planogram

Planogram

Planogram

Planogram

INVENTORY LEVELS
ORDER RECEIVED

RETAILER 150 ORDERS 96 STOCKS

CYCLE STOCK

UNITS AVAILABLE
SALES TO CUSTOMERS

100

50

BACKUP STOCK 0 1 2 3 4

WEEKS